Bøger af Jeffrey Slater

The Memoir of Harry Jacobs"My name is Harry Jacobs, and I am a simple man who has lived an extraordinary life. I am an immigrant who came to America with nothing but determination and a dream. I have seen covered wagons crossing the Western prairies, Native Americans fighting Settlers, and the railway being forged to the new West. I have made the wrong decisions and struggled to survive, but I have always found a way to overcome my challenges. I am a proud American who is grateful for the opportunities that this country has given me. I hope that my story will inspire others to never give up on their dreams.There are so many amazing family stories that are never told and are lost in the sands of time. The stories of Harry Jacobs were also destined to be lost if he hadn't sat down one night in 1952 to chronicle his life's journey." - Harry Jacobs 1952There are so many amazing family stories that are never told and are lost in the sands of time. The stories of Harry Jacobs were also destined to be lost if he hadn't sat down one night in 1952 to chronicle his life's journey. His original manuscript, 3 Oceans - from the Baltic to The Atlantic and to The Pacific, sat collecting dust on a few bookshelves for over 60 years, read by only a handful of immediate relatives.In 2017, Harry's great-grandson Jeffrey Slater set out to transform Harry's tales into a biographical novel. For three years, he researched all of Harry's stories, interviewed the last few living relatives who knew Harry and used his extensive family tree to gain knowledge of the man in order to better bring Harry's stories to life without compromising the original manuscript.Not satisfied with the first edition, he felt compelled to dedicate an additional three years to deeply research and uncover more stories of the man using scores of stories, newspaper clippings, and the last words of his, now passed, grandchildren. The result is the complete retelling of The Peddler and his many unpublished journeys.This book is a testament to the power of storytelling and the importance of preserving our family histories. It is a story of adventure, love, loss, and redemption. It is a story that will stay with you long after you finish reading it.

Beginning your marketing journey? Learn about marketing from a successful entrepreneur through my first-hand business experiences connecting with great communicators like President Reagan, Ben & Jerry's, Macho Man Randy Savage and Joe Frazier. Over the last 30 years, my life has revolved around stories about family, food and marketing. I love unraveling the threads of these tales to bring personal experiences to life and to teach clear and simple lessons about important moments in my life. I wondered if I could help the community of marketing novices who are hungry to unravel some of the mysteries of marketing by telling a few stories from my marketing career. In this book, I share many special lessons learned with their own eureka moment that highlighted important aspects about successful marketing and brand-building ideas. These lessons didn't occur in a classroom. They happened in the real and at times, surreal world through interactions with a wide range of both famous and not-so-famous people. I learned from a President of the United States named Reagan, a professional wrestler named Macho Man Randy Savage and the exotically strange and wonderful Frank Zappa. During my marketing journey, I came to understand how much you can learn about business and marketing by being in the moment. Looking back, I realize that my marketing adventures were meant to teach, to inspire and eventually be shared with others interested in understanding marketing. Each story is wrapped with a single key marketing lesson, concept or insight that has helped me learn an important brand building strategies or a practical tactic. When you combine these stories together, they are like preparing a meal where each ingredient is blended together to create a sweet and delicious marketing cuisine. There are plenty of textbooks and how-to-books available where you can also learn some of these principles. THIS BOOK IS DIFFERENT. My book is written by an experienced entrepreneur who did exactly what you want to do - successfully use marketing to grow a brand and to create an emotional bond between your product and your customers. Each example in this marketing memoir is filled with personal anecdotes embedded with crisp, clear information that you can use to improve your own communications efforts. My sincere hope is that this book will spark your creativity and assist as you successfully build your brand and grow your business. Within each individual story I have extracted a key word or phrase as a marketing lesson. In simple and straightforward language, these 21 key words can help guide you in your entrepreneurial venture or small to mid-sized business. The book will answer marketing questions such as... Why you must differentiate your brand from the category to be noticed and to have the market share your story. Why asking questions is one of most powerful way to market and sell a product or service. Fearlessness is a critical requirement to help you get to the next level of success. Optimism plays a surprising role in all marketing activities. Learn why. Storytelling is a key marketing tactics to attract the right type of customers. Being on auto pilot can be deadlier for a brand than a wrong decision. Never stay on cruise control. Why is it vital to your brand's health that you are highly focused? The extraordinary lesson that something as simple as superb fried chicken can teach you about the power of marketing through word of mouth. Those who have studied marketing in business school may not find my approach of great value although I hope they will be amused by some of my life stories. Some might be critical that I have over simplified marketing. I accept that at face value and this book may not be for you. My book is for someone beginning their marketing journey that needs a marketing coach. The goal in writing this book is modest. I only want my marketing memoir to help one person: You.

Math for Business & Finance: An Algebraic Approach provides modern examples for students to understand business mathematics and make connections with real-world applications. The course covers mathematical concepts from an algebraic approach, combined with Business applications. Every chapter is devoted to a Personal Finance theme, with topics that include Payroll and the Cost of Purchasing a Home. There is also extensive integration of scientific calculator notation, and also has the Wall Street Journal and Kiplinger news clips that have been widely popular in Jeffrey Slater's other two Business Math texts. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

The Tobey/Slater/Blair/Crawford series builds essential skills one at a time by breaking the mathematics down into manageable pieces. This practical building block organization makes it easy for students to understand each topic and gain confidence as they move through each section. Students will find many opportunities to check and reinforce their understanding of concepts throughout the text and its MyMathLab course. With this revision, the author team has added a new Math Coach feature that provides students with an office hour experience by helping them to avoid commonly made mistakes. With Tobey/Slater/Blair/Crawford, students have a tutor, a study companion, and now a coach, with them every step of the way.

The Tobey/Slater/Blair/Crawford series builds essential skills one at a time by breaking the mathematics down into manageable pieces. This practical building block organization makes it easy for students to understand each topic and gain confidence as they move through each section. Students will find many opportunities to check and reinforce their understanding of concepts throughout the text and its MyMathLab course. With this revision, the author team has added a new Math Coach feature that provides students with an office hour experience by helping them to avoid commonly made mistakes. With Tobey/Slater/Blair/Crawford, students have a tutor, a study companion, and now a coach, with them every step of the way.