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A winning pitch is more than just data points and charts-it's a compelling story that captivates from start to finish. Yet crafting such a pitch is an art few have mastered, leading to lackluster presentations that leave audiences unconvinced and disinterested.Drawing from her extensive professional experience and developed for her NYU School of Professional Studies graduate students, Joanne Tombrakos demystifies the art of storytelling in a business context. She introduces you to a storytelling framework that blends the timeless elements of a classic story arc with the nuances of modern persuasion that will help both novices and seasoned professionals infuse their pitches with narrative magic.Make your next pitch your best yet! Learn how to transform it into an unforgettable narrative. Your ideas are worth it!
Every family has its secrets. Elena Poulous knew that. As an attorney she witnessed such deception every day. But she never thought her Greek-American family was like everybody else's. She believed she knew everything there was to know about them - until the Saturday morning, the police knock on the door of her New York City apartment. Her otherwise organized and controlled life is suddenly disrupted as they inform her of the death of Yannis Poulous, a man she had never heard of, a man who has listed her as his next of kin.As Elena sets out to settle his affairs, she encounters a web of secrets that have been silenced for a lifetime. A box of old letters she unearths in his Brooklyn apartment begin to help unravel the mystery. But the biggest part of the puzzle - why everyone in her family, especially her mother Kristina refuses to talk about him - proves the most difficult to discover.The story unfolds over the course of the forty days that follow Yannis' death, a time when according to the beliefs of the Greek Orthodox religion, the soul of the deceased remains close to the earth and to those it loves as it asks for the forgiveness of its sins. The Secrets They Kept is a multi-generational story, of mothers and daughters, of cultural and religious influences that still exercise power, of hearts closing and opening, of secrets kept and discovered, all in the name of love and of family.
One of the biggest excuses for not creating the change we want is that we are convinced we just don't have the time. We're already on overload. How can we possibly fit one more thing in? We're convinced we have not a moment to do those things we have to do, much less what we yearn most to.It Takes An Egg Timer, a Guide to Creating the Time for Your Life intends to prove that excuse wrong. You do have enough time-for everything you have to do and want to, and then some. It's just a question of what you are letting get in the way.This is not your typical book on time management. It is part guide and part manifesto. It offers uncomplicated solutions that start with a very simple tool, the egg timer. It is written not just for the self-employed and entrepreneurs struggling to keep themselves on task, productive and happy but also for those who simply dream about making a change in their life, big or small, and are convinced that what is stopping them is not enough time.Informative and entertaining, It Takes An Egg Timer will inspire and motivate you to examine how you use and misuse your time. At the end you will no longer ask yourself whether you have the time to do what you want, but what you will do with it now that you've found it.
Getting clear on the story you want to tell is not an easy feat, but it's an essential part of any branding process - including personal branding - and it's more important than ever before in a world where the first impression you make might very well be online. It requires some soul searching, a lot of introspection, hard work and asking tough questions like who are you, what do you do and why do you do it. But the payoff is huge! When you're crystal clear on the story you want to tell you're on the road to a successful personal brand!It's also the place where most of us trip up. The purpose of the ten exercises in this workbook is to assist you in the process. Be forewarned this will not be easy. Some of the exercises may be more challenging than others. At times you may feel that you've already answered a question. That's done intentionally to help you really hone in on the essence of your brand story. But if you're willing to invest your time in the work, at the end you will have the information you need to get your personal brand story straight both online and offline.In order to take your career and your business where you want it to go, in order to get clear on what we like to call our "personal brand," in order to present yourself in a way that is authentic to you - online and offline - the first thing you need to do is get your story straight. This easy to follow workbook is your first step!
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