Bøger af John Egan

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

Infused with John's unique sense of wry humor, these stories take the reader along on a ride through John's experiences as a cab driver in Brockton, Mass during the late 1970s. The stories are a mixture of the hilarious, odd, insightful, and sorrowful; introducing the reader to such characters as Black Laurel and Hardy, Captain Quaalude, and Mr. Magoo.This is how one cab ride ended as John pulled up to an ER..."An orderly, hearing the tires give up their remaining tread in an anguished squeal, ran out expecting a near death emergency arrival. I jammed my driver seat forward and ran over to open Mom's door. She got out calmly, I was anticipating a warm "thanks."She got hold of her purse. I figured to get the fare and a great tip. Instead, she starts beating me with it! Hard! I am 6′4″ and she was able to hit me squarely on top of my head. She was going to nail me into the ground like a human spike!She said, "I told you to get me to the hospital quickly, not to put me in it!" (as she rained beats down on me with her purse) Little Guy (her son) was hopping up and down saying "Can we do that again!?! That was unbelievable!" which made Mom angrier.The orderly skidded to a stop, wondering if I was the bad guy, Mom was a maniac, or this might be some personal matter between two consenting adults, especially one (Mom) that weighed about 4 times what he did. He said nothing, did not come an inch closer. He seemed frozen in fear, a desire for personal safety, and a crushing curiosity to see how it played out."This is how another cab ride ended after two guys considered robbing John..."I got them to their destination in one piece. The fare was just under $10, blond threw me a twenty and said, "Keep it," as they fell over themselves in their hurry to get out. I didn't even thank them for the tip, just acted as if I expected it. Like it was payment for the 'joy ride.'The last thing the black-haired guy said as the scrambled out. "I never met someone as nuts as you, man. Never!"Blond goes, "You're not safe, man. You're nuts. You shouldn't be f**kin' driving!"I looked at them with a bored, 'do this all the time' look and shrugged....I radioed for Gary to get the cops. I gave the address, a description, and said the cops should be careful as at least one was armed."Join John for other fares as he drives from experience to experience, wending his way through an incredible world of stories from his cab driving days.

John Egan is a Sydney poet who also lives on the south coast of NSW. He was a high-school teacher of English for twenty-two years, Second Master of Bankstown Grammar School for nine years and later taught English as a foreign language and university preparation courses at the University of NSW, Wollongong University College and Newcastle University. For some years he also taught English and business communication at JDW Business College. His first chapbook was published by the Melbourne Poets Union and Ginninderra Press have published five collections, a verse novel, six collaborations with other poets and a number of chapbooks. He considers himself a poet of memory and the sea, but also writes of the natural world, the urban environment, social issues and Australian history.

';It is a gift to take time to notice, and another to bring one's observations into creative verse. John Egan does both with craft and conciseness. He peacefully explores his world in all its potential and limitations. It is this note of quiet, unruffled integrity that makes his poetry a pleasant reading experience. We are fortunate to have the strength of his imagery to bring our Australian urban landscapes alive. We look about us anew as a result of John's penmanship.' Colleen Keating';In this new collection, John Egan demonstrates again his tender perception coupled with a poet's sensibility and an appreciation of the contradictions of the human condition. Whether responding to his favoured urban streetscapes or to the contrasts and spectacle of the natural world, John brings his trademark use of simile, and the inspiration of an educator, to craft fine and evocative poems. A joy for the reader.' David Atkinson';John Egan is a poet of brilliant images. We gasp with delighted recognition when he takes us to a familiar landscape, and know it more deeply because, by giving us words we could not have found for ourselves, he shows us the way to a new experience.' Robin Hillard, Polestar Writers Journal

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

In 1755, the Portuguese capital, Lisbon, was almost totally destroyed by an earthquake and the resulting tsunamis, and by fire. Perhaps 90,000 people died and 85% of buildings were shattered, including the Royal Ribeiro Palace, home to the archives of all Portuguese exploration in and around the East Indies, including the voyages of Vasco da Gama. All records were lost. Did the Portuguese send voyages of exploration, secretly, across the treaty line of Tordesillas, that divided the Spanish and Portuguese hemispheres? Did they explore and map the east coast of Australia 250 years before Cook's first voyage? Was the Mahogany Ship, first sighted in 1836, half-buried in sand dunes in the south-east of Victoria, the wreck of a Portuguese caravel? Who built the solid stone foundations of a structure on the south coast of NSW, and who lost the archaic set of keys unearthed near Geelong in 1847? Where did Mendonça's expedition of 1521 sail and when, if ever, did it return? If such a voyage ever occurred, was it like this?

Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5.