Bøger af Mahul Brahma

Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. The second part is a compilation of contemporary essays on luxury marketing and branding. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand's success withluxe in India, who always look for value-for-money or valuefor-label.