Bøger af Marc Helmold

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

This book provides a holistic and practical approach to Japanese concepts of lean management throughout the business value chain. It explains principles like Kaizen, Kata or Keiretsu in a pragmatic and logical way with many industry examples and case studies. The authors describe comprehensively how lean management enables companies to concentrate on value-adding activities and processes to achieve a long-term, sustainable competitive advantage. Moreover, the book shows how lean management principles are ultimately applied in industries like aviation, civil engineering, automotive, healthcare, education and other industries.

This book provides professionals and academics with a holistic and practical approach to virtual and innovative quality management (QM) throughout the business value chain. It describes how to manage the value change from the supply side combining all functions of the value chain and contains best practices in performance, particularly in the production, trading, service, and information industries. It explores such topics as integrated management systems (IMS), extended reality, artificial intelligence, and environmental social governance (ESG). Industry examples and case studies are used to reveal the diversity of opportunities for QM methodologies and principles. This book is an ideal guide for professionals and practitioners who wish to incorporate QM concepts to achieve a competitive advantage across all business functions.

Fierce competition in many industries, megatrends, the COVID-19 pandemic, the ongoing globalisation and the permanent liberalisation of markets have changed the face of economies and businesses drastically. Companies must establish suitable and long-term strategies and performance criteria in order to survive in this dynamic and hostile environment. This book provides a holistic and practical approach to strategic performance management. It combines all functions of the value chain and contains best practices in performance. The author demonstrates how new paradigms enable companies to concentrate on value-adding activities and processes to achieve a long-term sustainable and competitive advantage. The book contains a variety of best practices, industry examples and case studies. Focusing on best-in-class examples, the book offers the ideal guide for any enterprise to achieve a competitive advantage across all business functions focusing on value-adding activities.

Globalization, digitization, global supply chains and the Corona pandemic have led companies to take a closer look at value chains. Shifting services to partially competing supplier networks is giving rise to new guiding principles, strategies and processes. The focus in the future has therefore long since shifted from leveraging internal cost advantages to information exchange, stable supply chains and the exploitation of global cross-company potential.This book uses innovative, digital and strategic examples to show how successful supplier management must function and act.

Use this book to improve your negotiation strategiesIf you want to position yourself advantageously in your company in the long term, you have to master negotiation strategies. Gain a decisive advantage over your business partners and learn everything about successful negotiation with this book. The authors provide a valuable overview of concrete negotiation situations in industry and business and show ways to achieve successful negotiation breakthroughs. Their book systematically and logically brings together the following aspects:Negotiation preparation Conducting negotiationsNegotiation psychologySuccess in negotiationsIn addition to the structured approach in a six-phase model, the authors also explain in a practical and clear manner all the psychological and non-verbal tools that lead to a successful negotiation conclusion. The authors have many years of profound international management experience and provide helpful recommendations on how to effectively take intercultural elements into account in negotiations.The contents of the book at a glanceLearn to negotiate successfully and acquire in-depth knowledge in the following areas: Negotiation conceptsNegotiation management and preparationBest-in-class negotiationsAppropriate tools and tactics in negotiationsAnalysis techniques of non-verbal communicationNegotiations in an international contextNegotiations in the face of financial difficulties and the threat of insolvencyNegotiations in complex projects.Who should read this book on successful negotiations? With its structured approach, the book is particularly recommended for employees in development, quality management, purchasing, production, marketing and sales. But also project managers, executives and entrepreneurs who repeatedly have to negotiate customers or suppliers about performance features of products and services will benefit from this book, because here they learn the negotiation techniques with which they can convince in important discussions. The symbiosis of theory and practice also makes this work suitable for use in higher education and provides professors, teaching staff and students in an international context with an overview of the subject.This book is a translation of the original German 1st edition Erfolgreiche Verhandlungen by Marc Helmold, Florian Hummel and Tracy Dathe published by Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Fierce competition in many industries, megatrends, the COVID-19 pandemic, the ongoing globalisation and the permanent liberalisation of markets have changed the face of economies and businesses drastically. Companies must establish suitable and long-term strategies and performance criteria in order to survive in this dynamic and hostile environment. This book provides a holistic and practical approach to strategic performance management. It combines all functions of the value chain and contains best practices in performance. The author demonstrates how new paradigms enable companies to concentrate on value-adding activities and processes to achieve a long-term sustainable and competitive advantage. The book contains a variety of best practices, industry examples and case studies. Focusing on best-in-class examples, the book offers the ideal guide for any enterprise to achieve a competitive advantage across all business functions focusing on value-adding activities. 

Entscheidend für den Verhandlungserfolg sind eine gute Vorbereitung, der Erfolgswille, fundierte Verhandlungskompetenzen und die Bereitschaft, einen Konflikt mithilfe von Strategien, Taktiken und Tools auszutragen statt ihn vor sich herzuschieben. Dieses Buch vermittelt allen Verhandlern die besten Techniken, Trends und Tricks der Verhandlungsprofis. Es kann von Verhandlern, ob in privaten Situationen oder bei Geschäftstransaktionen, sofort eingesetzt werden. Arbeitshilfen, Checklisten und eine Prioritätenmatrix unterstützen die praktische Anwendung. Als Teil der Vorgehensweise erhalten Sie auch konkrete Handlungsempfehlungen, wie man schwierige und langwierige Verhandlungen führt und aus der Sackgasse kommt. Darüber hinaus behandelt das Werk Themengebiete wie taktische Empathie, Aktives Zuhören, Emotionale Intelligenz, das FBI-Verhandlungskonzept, Machtfaktoren, Vorstellungsgespräche, Stresssituationen, Nonverbale Signale, Verhandlungen in Projekten, Verhandlungen in Krisen oderVerhandlungen von Nachforderungen (Claims).

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

This book equips managers and professionals with effective management tools and strategies, as well as important concepts to help them combat current challenges and problems.

Fierce competition, globalisation and the permanent liberalisation of markets have changed the face of supply chains and operations drastically.

The increasing globalization, the battle for talents, and global trends are changing the work patterns in organisations around the globe.

This book provides a holistic and pragmatic approach to performance management throughout the business value chain, and demonstrates the optimal design and use of performance management in order to achieve competitive advantage.

It draws from a large number of best practices of companies from automotive to railway, to convince other functional departments and higher management that supply management plays the most fundamental role in any organization due to the high number of value adding activities which are coming from suppliers.