Bøger af Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

A delightful story of a special dog and the magical place he calls home. Follow Hadrian the Dog of Pompeii amid famous ruins and friendly tourists, and experience the adventure that changed his life.Discover more about Pompeii in the historical sections of the book and the location map. Suitable for all children with a love of animals, and for parents and educators seeking an entertaining way to introduce the subjects of travel, history, archeology, and geography.The Italian text followed by the English translation on every page make the book a fun tool for language students and teachers as well.Fully illustrated. Large print.Ages: 3+

A provocative, accessible, and cleverly illustrated guide to legal principles and practice, by a law instructor and internationally experienced attorneyThis might be the most useful book law students ever read. Not because it contains the details of case law, but because it teaches them how to think like a lawyer. From the fundamentals of effective argument to the principles, structures, and assumptions underlying our legal system, 101 Things I Learned in Law School makes the impenetrable clear and the complex understandable. Illustrated lessons summarize landmark cases and illuminate a fascinating range of questions, including: * What is the difference between honesty and truthfulness? * Why is circumstantial evidence often better than direct evidence? * How does one find the proper sources to substantiate a legal argument? * Why do states deliberately pass unconstitutional laws? * How can testimony from a hostile witness be helpful?Written by an internationally experienced attorney and law instructor, 101 Things I Learned in Law School is a concise, highly readable resource for law students, graduates, professionals, and anyone else fascinated--or confused--by our legal system.

A delightful story of a special dog and the magical place he calls home. Follow Hadrian the Dog of Pompeii amid famous ruins and friendly tourists, and experience the adventure that changed his life.Discover more about Pompeii in the historical sections of the book and the location map. Suitable for all children with a love of animals, and for parents and educators seeking an entertaining way to introduce the subjects of travel, history, archeology, and geography.The Italian text followed by the English translation on every page make the book a fun tool for language students and teachers as well.Fully illustrated. Large print.Ages: 3+

Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.

Providing unique, accessible lessons on engineering, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. An experienced civil engineer presents the physics and fundamentals underlying the many fields of engineering. Far from a dry, nuts-and-bolts exposition, 101 Things I Learned® in Engineering School uses real-world examples to show how the engineer's way of thinking can illuminate questions from the simple to the profound: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? This informative resource will appeal to students, general readers, and even experienced engineers, who will discover within many provocative insights into familiar principles.