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This easy-to-read book contains studies of key psychologists from the past, throwing new light on Freud, William James, Kurt Lewin and others. Written for psychologists, social scientists and students, Michael Billig uses the past to argue for the continuing importance of examples and the comparative unimportance of theory.
Michael Billig's rhetorical approach has been key to the discursive turn in the social sciences. In a new introduction, he offers further reflections on rhetoric and social psychology and allows some forgotten voices in the history of rhetoric to be heard.
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