Bøger af Peter Cheverton

Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

Turn your business into a "value machine" where sales and marketing functions are aligned to work with key customers and create real value for both the customer and the business.

Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.

Understand how to apply marketing strategies in a real-world context with this practical and actionable, hands-on guide.