Bøger af Peter Steidl

Did you know that that you - like the vast majority of people - are designed to put on weight. Yes, you read that correctly: your brain - just like the brain of anyone else - is designed to make you eat and to avoid losing weight. In this groundbreaking book, Dr Peter Steidl explains not only why dieting is a health hazard, but also why diets typically don't work. He presents a very different approach to losing weight, based on neuroscience research. More importantly, he presents simple ways of breaking down the barriers that hold you back - or, if you can't break them down, how to get around them. If you want to reach your Happy Weight, then this is the book you should read! 'I have written this book for the many dieters who try to lose weight yet don't succeed, and who are sick and tired of being on a diet treadmill and want to put a life-long solution in place. If this includes you, then I sincerely hope you will find the content of this book useful and that you will act on it. This will allow you to not only shed weight but to reach and maintain your Happy Weight without struggle or sacrifice. After all the goal we all share is to have a happy, healthier life. Finding our Happy Weight can make a solid contribution to that!' Dr Peter Steidl

Neuroscience research has - for the first time in human history - allowed us to understand how our brain supports us on our journey through life, how our brain transitions from one life phase to the next, and what we can do now to get the most out of our brain's natural abilities throughout our lives. While there is no question that some of the brain's capabilities deteriorate from the startlingly early age of 22, it is not generally recognized that these abilities are replaced by different ones that provide us with new and valuable strengths - what Dr. Steidl calls 'natural advantages'. Smarter, Wiser, Calmer, Focused helps you to understand what lies ahead of you at each major life stage and how you can make the most of the new strengths and opportunities that each change in natural advantage brings. While it is possible to build reserves that boost long-term brain power and prolong our thinking capabilities, Dr. Steidl suggests it is just as important to prepare for the inevitable changes with the confidence that comes from recognising the value that each natural advantage has to offer. An understanding of natural brain advantage also provides a new perspective on how and why conflict can occur between people of different age groups, in family and personal relationships and in the workplace. The book discusses how the brain works, and the opportunities this presents to strengthen mental abilities regardless of age. It then looks at how the brain develops from the teenage years until old age and introduces the concept of natural advantage, identifying for each age group its natural advantage and ways of boosting this advantage. For teenagers (age 13 to 22) this is about how the brain handles the transition from childhood to adulthood and peak processing efficiency. Young adults (22 to 40) are the smartest people in the room, with a unique ability to find quick solutions to practical problems. The middle aged (40 to 55) are wiser - still smart, but with the deeper insight that context and experience bring. Mature adults (55 to 70) have a natural advantage in remaining calm under fire; they are still wise, but less affected by emotion and so better at managing difficult situations. Finally, Elders (70+) are about making time count by focusing on what is important to them. Smarter, Wiser, Calmer, Focused is for everyone who is interested in knowing more about what they can do to maintain their brain's hardware and software throughout their life, how to make the most of their brain's natural advantages at each stage of their life, and how to better understand themselves and the people around them.

The technological revolution is here, and it will change changing everything - for everyone. This important book presents a powerful argument for the need to manage the impact of the technological revolution to avoid massive unemployment, social upheaval and economic decline. It debunks the myths advanced by self-interested parties, exploring human nature, economic concepts and lessons from history to identify a path forward that offers a win-win outcome for all. This book calls for everyone to get involved through informed discussion and calling for a well-considered and managed response from our governments and corporate leaders. The message is this: inaction will lead to catastrophic outcomes and a dystopian future. But careful planning and management now can create a better life for the many and open a new chapter for humankind.

Neuromarketing Essentials provides an overview on the most important neuroscience insights that are of practical value to marketers. The book takes an unusual approach, encouraging the reader to undertake a series of thought experiments that demonstrate how the mind works. The idea is to not just offer information that builds neuromarketing knowledge, but to give readers an intuitive understanding of how the consumer's mind works and how marketers can capitalize on this. Dr Peter Steidl is a brand and marketing consultant and neuromarketing expert. He has worked with leading corporations in 20 countries on five continents. This is what reviewers had to say: With his trademark clear and engaging style, Peter provides both immediately actionable insights and a solid foundation for understanding how neuromarketing is going to radically change marketing theory and practice in coming years. Dr Stephen J. Genco, Managing Partner, Intuitive Consumer Insights, United States This book practices what neuromarketing preaches: make the abstract more applicable. Gesa Lischka, CEO and Head of Strategy, Kochstrasse Agentur fuer Marken, Germany With this book the consumer's mind will stop being a maze with no exit for marketers. It is a practical guide to decide and create strong brand memories. Paola Vargas Ballen, ID+4, Consumer Insights Consultant, Colombia

Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding argues that, as the world starts to experience the disruption wrought by the current technology-led industrial revolution, effective brand strategy is more critical than ever before. Informed by neuromarketing principles, Neurobranding brings together in one place what marketers need to know to build and manage brands that can form a strong, meaningful relationship with consumers that will protect them in a technology-driven future.

This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the neuromarketing foundation that modern shopper marketing is based on and outlines an easy to follow, eight step framework for developing effective shopper marketing strategies. Part 2 adds colour with a collection of case examples designed to get your creative juices flowing when you are looking for big new shopper marketing ideas. This book is for you if you want to develop a leading-edge shopper marketing capability or to review - and possibly update - your current shopper marketing practice. Carl MacInnes is a senior executive responsible for global shopper marketing practice at Fonterra, the world's largest dairy exporter. Dr Peter Steidl is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.