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The first survey of Richard AvedonΓÇÖs influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive ΓÇÖ60s; and into the era defined by celebrity culture and global brand awareness.
This meticulous reprint of Richard Avedon and James Baldwin's searing monograph, Nothing Personal, explores the contradictions at the heart of American experience, juxtaposing subjects from Marilyn Monroe and Allen Ginsberg to mental asylum patients and the American Nazi party. A 72-page booklet features never-before-seen outtakes,...
Richard Avedon redefined portrait and fashion photography in the 20th century. In the 1940s Avedon burst onto the fashion scene, infusing his photographs with touches of realism and the fantastic.
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