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  • Know Your Customer af Robert B. (University of Tennessee) Woodruff
    Know Your Customer
    - New Approaches to Understanding Customer Value and Satisfaction
    af Robert B. (University of Tennessee) Woodruff & Sarah F. (University of Tennessee) Gardial
    504,95 kr.

    * Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. * Discusses predictions of future changes in customer value and satisfaction. * Explores actual company experiences which illustrate measurement techniques.

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