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  • af Sally Dibb & Lyndon Simkin
    737,95 - 1.699,95 kr.

  • af Sally Dibb & Lyndon Simkin
    763,95 kr.

    Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This title follows a logical structure enabling students to see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.

  • - Making It Happen!
    af Sally Dibb & Lyndon Simkin
    810,95 - 1.954,95 kr.

  • af Sally Dibb & Lyndon Simkin
    449,95 - 1.786,95 kr.

    Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.

  • - Surveillance, Consumer Data and the War on Terror
    af Kirstie Ball, Ana Canhoto, Elizabeth Daniel, mfl.
    358,95 kr.

  • - Surveillance, Consumer Data and the War on Terror
    af Kirstie Ball, Ana Canhoto, Elizabeth Daniel, mfl.
    300,95 kr.

    The last decade has witnessed the emergence of a surveillance-industrial complex as securitised data about customers begins to flow between the private sector and government. Through detailed empirical analysis The Private Security State? questions how private sector organizations achieve compliance with demands for customer data. Whilst others have argued that diffused security arrangements de-politicises it, this book shows that national security becomes re-politicised as it re-surfaces in the politics of production within the business enterprise.The Private Security State? revolves around case studies of two surveillance regimes: The Anti-Money Laundering/Counter Terror Finance regulations in retail financial services; and the EBorders regulations in the retail travel industry.The book examines how these new government demands for information intertwine with the activities of private sector organizations, as their systems, processes, customers and employees are integrated into national security frameworks.

  • - Surveillance, Consumer Data and the War on Terror
    af Kirstie Ball, Elizabeth Daniel, Sally Dibb, mfl.
    407,95 kr.

    The last decade has witnessed the emergence of a surveillance-industrial complex as securitised data about customers begins to flow between the private sector and government. Governments and their security agencies are mandating businesses to transfer data about their customers in a number of key industrial sectors. Organizations in financial services, travel and latterly, communications, now provide the very data which enable decisions about risk and security deployment to be made. This book revolves around case studies of two surveillance regimes: The Anti-Money Laundering/Counter Terror Finance regulations in retail financial services; and the EBorders regulations in the retail travel industry. The Private Security State examines how these new government demands for information intertwine with the activities of private sector organizations, as their systems, processes, customers and employees are integrated into national security frameworks. Through detailed empirical analysis it questions how private sector organizations achieve compliance with demands for customer data. Whilst others have argued that diffused security arrangements de-politicises it, The Private Security State shows that national security becomes re-politicised as it re-surfaces in the politics of production within the business enterprise.

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