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Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry.The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.

Leaders in the digital era are faced with breaking into new markets, disrupting existing ones, and doing so with more precision than ever before just to keep up with their competitors. To innovate more quickly, to rapidly experiment with ideas and technology, to pivot seemingly overnight, you need to have a system in place that can help you execute your most ambitious strategy. While OKRs (Objective and Key Results) have made huge waves recently, practical implementation of OKRs remains elusive for many. Lean OKRs are the evolved version of the OKR strategy execution tool that has powered the transformational journeys of giants like Google and Facebook. It is the lightweight method that turns good ideas into great execution, heightens employee engagement, aligns teams, and achieves measurable, breakthrough results.Lean OKRs presents insightful anecdotes, creative exercises, clear figures and step-by-step models. Designed as a comprehensive guide, it covers everything from theoretical roots to practical execution, including company-wide strategy alignment and emotional management. Applicable to small companies as well as large organisations, Lean OKRs drives innovation through behavioral changes, empowering and motivating teams through focused daily OKR practices that are simple to put into action. Practical and to the point, this book integrates a unique combination of structural and leadership strategies, resulting in a new approach to OKRs that conquers the hurdles experienced by most business leaders today.

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.

This book is for anyone who wants to achieve better personal and organizational effectiveness and fruitful business relationships.It is designed to give both the theoretical knowledge and the tools for action to change your organization's power dynamics. To operate in a global environment that is increasingly relational than transactional, it is vital to cultivate globally competitive leaders to deal with ongoing change and challenges. The Power of Belonging addresses these challenges faced by leaders today, both when influencing and achieving organizational goals.This is also a book for individuals too, because we cannot define ourselves by single dimensions-we are a synthesis of our backgrounds, experiences and philosophies. Thus, the most challenging lesson to learn is that belonging will remain a puzzle until we find that it has a unique dwelling place-that we must first profoundly belong to ourselves. So are you ready to be a change agent? Great then this book is for you!

Examines the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer.

This book provides students guidance on how to deal with the project-based instruction form. Project-based learning is different from traditional lectures and requires students to behave different from the traditional classroom. Different types of projects such as projects that contribute to theory and projects that contribute to practice are covered, to explain to students what to expect, how to approach the project, how to interact with students in groups, and how to interact with the instructor. The discussion includes many useful examples.

In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, order to cash, and sales and operations planning. For each of these topics, the content of this book is a balance of theory, practical tips, and useful tools, keeping in mind not only the "e;what,"e; but also the "e;how"e; of the implementation. The reader will learn how to map sales channels, assess a customer base, design a sales strategy, build a sales scorecard, and organize a sales team's frontline and back ofi ce. The book also covers how to structure trade category plans, customer business plans, and customer negotiation plans and how to optimize the sales team's contribution to the company's key fundamental processes. It concludes with an overview of the future challenges of sales management.

This book introduces capacity management, describes cash flow dynamics, and offers ideas about how to manage both Business leaders rely on accounting data such as profit and calculated costs as a guide to whether they are making money. Should they? Accounting was designed to report financial performance not model cash flow. Accruals can disconnect cash flow from the timing and extent to which it occurs. Statements of cash flow do not provide insight into what was bought and how efficiently it was used. Costs and profits are not absolute, they change based on the model you use to calculate them. To manage cash, you must manage what you buy and how effectively you use it. The largest expenditure for most companies is capacity; space, labor, materials, equipment, and technology. Unless you model and manage capacity effectively, you will not achieve the cash flow results you seek. This book introduces capacity management, describes cash flow dynamics, and offers ideas about how to manage both. After reading it, you be able to see, understand, and manage cash flow as never before.

Tune-Up Your Small Business is the ideal guide for small business owners who want to achieve their personal and professional goals by making their businesses more successful.This book focuses on making regular, small changes that can lead to significant improvements over time. Through stories of small businesses that have grown by following the advice in this book, it offers inspiration and practical advice. Dr Sleeman provides easy-to-follow steps to help you define what makes your business unique, communicate effectively with your customers, and present your business accurately online.The book also advises on how to get better by listening to customers, ensuring your team delivers the best service, and discovering what customers are looking to purchase. You will find simple advice on how to price your services and reduce expenses without losing value.This book is a step-by-step guide to developing your business steadily and effectively.

Whether you're considering launching your own business or managing spinout ventures within your organization, this is your essential guide to the journey from employment to entrepreneurship.For many aspiring entrepreneurs, the path to entrepreneurship begins within the walls of established corporations. This book is uniquely tailored for employees and executives in the private sector either experiencing entrepreneurial ambitions, or dealing with them in their organizations. Whether you're considering launching your own business or managing spinout ventures within your organization, this is your essential guide to the journey from employment to entrepreneurship.Delve into the choices that employee entrepreneurs make and the consequences they face. If you work in or run an organization, gain insights into the processes and critical decision-making moments through real-life spinout stories like Chevrolet, Apple, Zoom, Zillow, Intel, and Electronic Arts.Spinouts have a distinct advantage, which comes from what they inherit from their parent firms. Their advantage hinges on what they absorb or carry forward from their parent firms. While some parent companies actively support and cultivate their spinouts, leveraging them to bolster their reputation, others adopt a more defensive approach. Learn from parent firm cases like Fairchild, Palantir, AstraZeneca, Nokia, and Paypal.Explore the controversial, yet often successful path of spinout ventures!

The Negotiation Edge is a two-part book that will make you a better negotiator.The first half is a negotiating tutorial complete with checklists and worksheets. It details on how-to engage, prepare, select a leader, build a support team, identify roles, set communication guidelines, instruct meeting behavior, read the other side, and determine the best strategies (compete collaborate compromise) using a three-act negotiating structure.The second half of the book is the author's twenty-five best and worst negotiating experiences with his insightful lessons learned with Walmart, Amazon, Target, NFL, NBA, NHL, PBS, National Geographic, BBC, Netflix, Warner Bros., Disney, Universal, Fox, Paramount, Sony, Lionsgate, Tiger Woods, Oprah Winfrey, and Martha Stewart.

This book is a must-read for technologists, retailers, and investors who seek to understand the warehouse automation industry and the tradeoffs of the various technologies.It walks through an array of automation options using understandable terms. It describes the history of the industry and how e-commerce catapulted warehouse automation to the forefront of supply chain operations.The Warehouse Revolution will also be of interest to those who are just curious and seek to understand what's happening behind the curtain-the highly choreographed movement of people and machines that enable packages to show up at our respective doorsteps in less than a day.

Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy.This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases.Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace.This book is not just about information...it's all about transformation!

How do we become good project managers? What does it take to become a true professional?This book gives depth to these crucial questions. It explains and illustrates the experiences and professional capacities we must acquire to become good at what we do. The entry point is project management, and this entry point is used to define what in general makes us become good professionals. The book shows that our professional capacity is so much more than our technical abilities and shows that becoming a true professional today is defined by three key factors: Our ability to accumulate relevant professional reference points and contexts.Our ability to juggle technical, people, power, and unforeseen professional agendas.Our ability to memorize our experiences in useful mental models.The world will end up having around 8 billion professionals, which means that more than 150,000 new professionals will enter the workforce every day for the next 75 years. This will dramatically change our professional context.This book is for everyone who wants to sharpen their professional skills and mental models to stay relevant.

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

Uncover the Future of Workplace Happiness and Effectiveness!Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success.Forge the ultimate HR Tech Strategy for unrivaled effectiveness: Embrace the proven formula for aligning technology-driven employee experiences with exceptional business results.Understand how an engaged, motivated workforce translates to increased efficiency, innovation, and overall success.Unearth the untapped potential of a dynamic HR-IT partnership.Delve into real-world examples, showcasing the power of synergy between these two vital departments.Learn the art of harmonizing cutting edge technology with human-centric HR strategies.HR Tech Strategy is not just a book; it is your ticket to becoming a pioneer in revolutionizing employee experience!

Negotiation Booster is the ultimate guide to winning negotiations through self-empowerment.To successfully conclude a business conversation, negotiation skills and tactics are not enough. If you enter a negotiation with fear, self-doubt or lack of conviction, you will not win no matter how well tactically you have been trained. Negotiation Booster is a novel approach leveraging the task related aspects of a negotiation with the underlying factors, such as emotions, ego, and stress. Negotiation Booster is the ultimate guide to winning negotiations through self-empowerment. By bridging the strategic aspects with a self-management booster, the book will help you develop strategies for thriving in your negotiations.Negotiation Booster draws from interdisciplinary sources. It equips the reader with cutting-edge insights into the key negotiation concepts, fundamental negotiation strategies, communication skills, perception and impression management techniques, the determinants of desired outcomes, and the issues that negotiators face internally and externally in the negotiation process.

This book presents key concepts related to quantitative analysis in business.It is targeted at business students (both undergraduate and graduate) taking an introductory core course. Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts.This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation.Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.

It is well known that high-tech startups need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services, i.e., their startups, miss their revenue and profit goals-or fail entirely.It's a misconception that high-tech startups fail only because of the failing products or finances. The failures could also be because of erroneous choice of technology platforms, development teams or methodology, or even the project execution. Accordingly, this book takes a holistic view of a startups' aesthetics that enables it to become attractive for all stakeholders especially investors in all aspects of its operations at all stages of its lifecycle.This book: Looks at aspects of venture capital financing and what investors look for in a contemporary startup.Shows how only an overarching aspiration for a startup to become a Unicorn is sufficient to explain the typical characteristics of legendry Silicon Valley Unicorns like Google, Facebook, LinkedIn, and Twitter.Covers major application areas of current/future interest, namely, intelligent systems, intelligent assistants, wireless sensor networks, Internet of Things (IoT), and blockchain systems.Introduces the contemporary skills-set in demand for Startups.To succinctly cover all aspects of a contemporary startup, Unleashing the Startup Unicorn is organized to reflect the natural grouping of competencies that are essential for entrepreneurial ventures-from conception to successful exit. To understand and analyze these competencies, the book uses an extended 9S model inspired by the pioneering McKinsey 7S model.

Unlocking Success in the Digital Age: Transform Your Law Firm for the FutureIn today's rapidly evolving digital age, it's become crucial for law firms to modernize and adapt to stay ahead of the competition. With advancements in technology and a shift in client expectations, it's essential for law firms to embrace digital transformation to remain relevant and successful. But where should you start? In this book, I outline essential steps that your law firm needs to take to modernize and thrive in the digital age.From leveraging digital billing solutions to integrating cloud-based practice management software, we'll provide actionable tips and insights to help you streamline your operations, enhance client satisfaction, and increase your firm's overall efficiency and profitability. By implementing these steps, you'll not only position your law firm as a forward-thinking and innovative practice, but you'll also be able to attract and retain a larger client base.Don't get left behind in this digital revolution - join me as I guide you through the process of modernizing your law firm and show you how to stay ahead in the fast-paced digital age.

Moving from student to employee can be a scary transition. Make Your Internship Count takes you step-by-step, from the initial decision to pursue an internship through pitching a full-time job, to make your leap into the working world easier and less stressful.This book gives you a competitive advantage and tells you what employers expect including how to meet those expectations. Make Your Internship Count's easy-to-read format offers prompts, exercises, worksheets, and "This Really Happened" stories to: Find internship opportunities that fit your skills and interests.Set and deliver on an internship goal.Interview with style.Make a great first impression.Navigate remote and hybrid internships.And so much more!With input from HR pros, executives and former interns, Make Your Internship Count gives you what you need to find your path and launch your career.

Applied Leadership: Developing Stages for Creating Exceptional Leaders, is a comprehensive, self-development practical leadership book. Designed to be a complete self-training guide for individuals in all stages of leadership, from entry level to advance stages.For years, organizations and individuals have struggled with ineffective leadership training. It neither served to strengthen the current leaders in the organization, nor created future leaders for that organization, until NOW. Because great leadership is an evolutionary process, this publication will offer the reader a journey to become an exceptional leader. Individuals will be able to develop the practical skills necessary to be excellent leaders for any organization.No longer will organizations outsource costly training sessions that last for weeks or months for their staff, rather, this book will provide those necessary steps, skills, and knowledge needed at their own pace.

In Their Own Compelling WordsA Seat at the C-Suite Table is an insightful look at the leadership journeys of 30 African American male C-Suite executives.In their own compelling words, executives describe earning and maintaining a seat at the C-Suite table. They speak candidly about how the lack of mentors, coaches, and role models impacted - but did not stop them. They talk openly about navigating corporate settings designed years ago by White men. They speak freely about their commitment to supporting the next generation of leaders.This book was inspired by data suggesting that there is racial/ethnic underrepresentation in corporate leadership roles in the United States. This underrepresentation ranges from the presidency of colleges and universities to the U.S. Senate to corporate boardrooms.This book provides advice, hope, and inspiration for others. It also includes a road map for all leaders who desire to become better mentors, coaches, sponsors, and allies for current and future underrepresented leaders.

A book for all true salespeople who want to tackle the new global changes and enhance greater sales with less stress.Selling today has gone through profound changes in the past 3 years, culminating in new changes in methods and company employee arrangements. This book brings together the changes to selling post pandemic and lays out the new approaches to selling under what have been difficult circumstances for all sales professionals.

A quiet revolution is taking place within the computer ecosystem; one that will change the way we do business on the internet.It's called blockchain, and it promises to disrupt the way people interact with one another online, whether its messaging, banking, keeping up with medical records, land records, booking a vacation, socializing, or voting. Programs are also being developed to use blockchain to serve as one's identity "papers."Blockchain technology is based on the idea that all online transactions should be between two people without the need for public or private third-party oversight. Blockchain technology developers believe thoughts and ideas should be shared, not quashed. It's a world where web platforms are governed by their members, not a board of directors; privacy comes first, and one's personal information is kept private, not for third parties to take and sell as they, please.Blockchain technology offers everyone opportunities to take part. Anyone can participate in the fast-growing world using non-fungible tokens (NFTs), where works of art, music, literature, and poetry can be tokenized and sold or traded on a blockchain.These components comprise the next generation of the world wide web, which is referred to as Web 3.0. Billions of dollars are being spent to create infrastructure to create a viable framework to mainstream blockchain.This book offers a peek into this new world with examples of how this technology is being used today as well as the hurdles, including legal challenges, it must overcome to be viable.So, if you're ready, let's meet blockchain.

Organizations face increasing cybersecurity attacks that threaten their sensitive data, systems, and existence; but there are solutions. Experts recommend cybersecurity training and general awareness learning experiences as strategic necessities; however, organizations lack cybersecurity training planning, implementation, and optimization guidance. Cybersecurity Training: A Pathway to Readiness addresses the demand to provide cybersecurity training aligned with the normal flow of IT project delivery and technology operations.Cybersecurity Training combines best practices found in standards and frameworks like ITIL technology management, NIST Cybersecurity Framework, ISO risk, quality and information security management systems, and the Guide to the Project Management Body of Knowledge. Trainers will appreciate the approach that builds on the ADDIE model of instructional design, Bloom's Taxonomy of Cognitive Thought, and Kirkpatrick's Model of Evaluation, a trilogy of training best practices.Readers learn to apply this proven project-oriented training approach to improve the probability of successful cybersecurity awareness and role-based training experiences. The reader is guided to initiate, plan, design, develop, pilot, implement and evaluate training and learning, followed by continual improvement sprints and projects.Cybersecurity Training prepares trainers, project managers, and IT security professionals to deliver and optimize cybersecurity training so that organizations and its people are ready to prevent and mitigate cybersecurity threats leading to more resilient organizations.

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.