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Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.
Build an agile business through digital transformation more quickly and easily with this practical guide.
Organisations are most effective when the teams accountable for the organisation's success are performing to the best of their abilities. When the relationships within the team work well, and all members of the team have a clear focus the team has a significant impact on achieving goals and building business. Leadership Team Coaching is aimed at anyone whose role it is to encourage and develop a team. Providing a thorough understanding of the role and importance the team has in contributing to an organizations objectives, it provides the practical tools and techniques to facilitate effective team performance. It includes guidance on all the key areas of team coaching, including coaching the board and supervising team coaching and how a team can engage effectively with key stake holders in a collective manner. Offering a practical road map with numerous examples, Leadership Team Coaching brings together the latest research to teach you how you can develop people from disparate groups into a high performing team to transform your business.
Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through data projects.
Increase profits without working longer hours with this practical guide to creating an effective value pricing strategy for accountants and bookkeepers.
Understand the theory and practice of all aspects of international HRM with this textbook which covers cross-cultural HRM, comparative HRM and international HRM.
Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.
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