Bøger udgivet af Kogan Page

Human Resource Management: People and Organisations provides thorough coverage of key HR topics and their context to enable students to excel in their academic studies and begin a successful career as a people professional. Now fully updated for a third edition, Human Resource Management: People and Organisations covers everything from essential UK employment law and managing the employment relationship through to resourcing and workforce planning, employee engagement and reward management. There is also expert discussion on organisation design and development as well as advice on how to improve organisational performance. This edition now includes brand new chapters on people management in an international context, wellbeing at work and equity, diversity and inclusion This book is fully supported by a range of pedagogical features including learning outcomes to summarise the content that will be covered in each chapter and track progress, reflective activities to consolidate learning and further reading suggestions to aid wider engagement with areas of particular interest. Case studies throughout also help students understand how the theory applies in practice. It is ideal reading for anyone studying the CIPD Associate Diploma in People Management as well as those in the early stages of their career in HR.. Online resources include PowerPoint slides, a lecturer guide and annotated web links.

Learn how you can scale your business through 12 assignments that will make it leaner, more agile and more resilient.

Attract and hold the attention of people with the highly sought-after skills your business needs and discover how to future-proof your recruitment career with the knowledge that technology cannot replace you.

Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture. Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary. This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.

Inspiration for anyone wanting a push to starting their own business, and some sound advice to point them in the right direction.