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The Handy Paperback Edition of McGraw-Hill's One-Volume, MBA-Level M&A Course More than ever before, decision-makers in profitable, high-growth businesses and industries must keep on top of the latest M&A strategies and techniques. "Mergers & Acquisitions "will show you how to fully exploit today's myriad M&A opportunities, as you learn how to defend your firm against unwelcome takeover attempts. Hundreds of vital M&A issues are covered in depth, including: Valuation and accounting methods Assessing strategic fit Legal and regulatory frameworks Merging corporate cultures Restructuring and financial engineering Postmerger integration Affordable and transportable, this paperback edition of "Mergers & Acquisitions--"the popular McGraw-Hill guide based on UCLA's Executive Education M&A program--provides you with every word, chart, case study, and statistic found in the hardcover. Look to the McGRAW-HILL EXECUTIVE MBA SERIES for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other paperback titles in the series include: Sales Management Finance & Accounting for Nonfinancial Managers Corporate Strategy

The Step-by-Step Guidebook to Benchmarking Today's Best Value-Based Management Approaches"Finally, a 'how to' book that is not mired in impractical theory. Morin and Jarrell offer a forceful work, using empirical evidence, to demonstrate that strategy does create value--debunking some of the widely-held value destroying myths along the way. This is a groundbreaking book that is reflective of today's dynamic business environment. Anyone wanting to drive shareholder value, public or private, can find practical advice. I will recommend it to all of my clients."--Rick Wimmer, Partner, Ernst & Young"This complete description of Value Based Management from strategic analysis through its 'recipe for success' for effective implementation provides essential knowledge for corporate management, and clearly demonstrates why the 'M' in VBM stands for 'Management' rather than simply 'Metrics'."--Mark C. Ubelhart, VBM Practice Leader, Hewitt Associates LLC"Using both established and new techniques of analysis, "Driving Shareholder Value "describes how companies can increase stockholder value. Case studies and examples add to the readability and clarity. Morin and Jarrell's VBM framework ties it all together: corporate strategy, financial structure, and performance measurement/incentive compensation to explain in clear, understandable language how to create stockholder value."--John B. McKinnon, Corporate Director and Former President, Sara Lee Corporation"Value-Based Management is key to developing successful organizations at all levels--from seed-stage companies to mature businesses--and entrepreneurs, managers, and investors must understand how to create value to survive."Driving Shareholder Value "is a practical enterprise-wide approach for creating, measuring, and maintaining value across all levels of an organization. Morin and Jarrell have presented managers and directors with the specific game plan for creating value within a company. Their VBM framework should become the guiding principle for employees and managers at all levels. The real options perspective in particular holds enormous potential for evaluating venture capital transactions."--John Ciannamea, Senior Managing Director, Longleaf Venture Fund"Thanks to an unprecedented wave of takeovers, shareholder activism, and global competition, corporate America has become acutely aware of the importance of creating value for shareholders."From the very first sentence in "Driving Shareholder Value," authors Roger Morin and Sherry Jarrell make their positions crystal clear: If you don't fully exploit the wealth creation possibilities of your corporation, someone else will--and their tactics could leave you on the outside looking in.Far from being abstract and inaccessible, "Driving Shareholder Value "translates today's most prevalent and proven Value-based management theories into practical, concrete tools and approaches for implementing a shareholder value orientation throughout any organization. The only book that guides corporate strategy with valuation techniques, it incorporates the best features of strategic, financial, and institutional approaches into an integrative, coherent framework for determining how companies are governed, executives are paid, and business strategies are implemented and evaluated."There is no magic bullet for corporate success. VBM is more a single"framework "for targeting those business decisions that consistently add economic value--both immediate and long-term--to your company."It only makes sense that, in order to become a successful VBM company, you must first benchmark your efforts against the VBM leaders. "Driving Shareholder Value "looks inside the strategic files of General Electric, PepsiCo, Abbott Labs, and other long-term value creators for guidance on: How to remove emotion from the equation--and look at your company from the perspective of the corporate raider Using the right tool for every type of business challenge, from compensation and capital budgeting to operations and strategy Implementation of proven, state-of-the-art-valuation methods, including cash flows to equity, adjusted present value, and real options strategic analysis Value-based management will continue to drive company profits and productivity well into the twenty-first century, and executives at every level will be increasingly judged by their ability to make consistent, value-maximizing decisions. Let "Driving Shareholder Value "show you how today's leaders are successfully integrating VBM into their company structures--leading to better productivity, better quality and, ultimately, superior financial performance for their companies.

Your stock market success depends at least as much on when you sell a stock as when you purchase it. While dozens of books tell you when and how to buy stocks, no book (until this one!) reveals the critical information that tells you exactly when you should sell, and how to time your sale for maximum profit.

THE NATIONAL BESTSELLER An inspiring story of a phenomenal business leader--and how to make her tactics work for you How did an unemployed single mother turn a simple business idea into a 450 million-dollar multi-national corporation? She followed her instincts, formed a strategy, and found a way to transform a vision into a home-grown direct-selling empire called Creative Memories. This astonishing self-made success story is a prime example of entrepreneurship at its best. Now the co-founder of Creative Memories shows today's business leaders how to recognize growth opportunities, turn passions into profits, and reach even higher levels of personal and profession success. You'll learn how to: Make sound, consistent business decisions Create checks and balances for all company practices Define your own leadership style and direction Protect your relationships with customers and colleagues Develop new ideas and initiatives that encourage business growth "An easy-to-follow roadmap for continued success...a must-read for any organization." --John C. Maxwell, bestselling author of "The 21 Irrefutable Laws of Leadership" "A great example of the vast diversity of opportunity that exists in the direct selling industry today." --Dick Bartlett, Vice Chairman, Mary Kay Inc.; former board chairman, Direct Selling Association (DSA) "[An] inspirational book." --David M.R. Covey, President, International division, Franklin Covey Company

The first comprehensive blueprint to decisively answer the question "What can be done about North Korea?"Before George W. Bush proclaimed it a member of the "axis of evil," North Korea had already spent decades at odds with the rest of the world. Crisis on the Korean Peninsula" "is the first book to take readers inside this nation's previously impenetrable walls while also confronting the question of how to deal with it. Provocative and insightful, it outlines a comprehensive program for defusing today's most perilous nuclear crisis. Praise for Crisis on the Korean Peninsula: "This deeply informed and closely argued book could well be part of the solution. . . .Their book is smart, dispassionate and full of new information. . . .The 'grand diplomatic bargain' is ambitious and complex, and worth a careful perusal by anyone concerned with the issues. . . . O'Hanlon and Mochizuki provide many reasons to hope that an enlightened American diplomacy might finally resolve this state of perpetual crisis." --Washington Post "Michael O'Hanlon. . . and Mike Mochizuki . . . have put together what they call a 'grand bargain.' Proposed in their new book, Crisis on the Korean Peninsula, it is a brilliant scheme for negotiations designed to gain the United States its essential security objectives--virtually everything Washington wants, except regime change." --Los Angeles Times "A comprehensive proposal for addressing one of the most important issues of our day."--George Mitchell, Former Senate Majority Leader"In describing their comprehensive proposal for negotiations with North Korea, O'Hanlon and Mochizuki exhibit the strategic creativity and analytical depth badlyneeded by United States policymakers dealing with this strange--and dangerous--place."--Ash Carter, Professor, John F. Kennedy School, Harvard University, and Former Assistant Secretary of Defense "By far the best book yet written on the challenge posed by North Korea's nuclear weapons program, Crisis on the Korean Peninsula" "lays out a proposal that Kim Jong Il may not be able to refuse and that George Bush may be willing to embrace."--Stephen J. Solarz, Former Congressman and Chairman of the House Foreign Affairs Subcommittee on East AsiaNorth Korea is among today's most troubled and troubling nations. This Socialist holdout has used its million-man army, erratic and volatile leadership, and burgeoning nuclear capabilities to disrupt and destabilize world affairs.Recent political strains between the United States and South Korea over proper North Korea policy have exacerbated the problem. According to U.S. intelligence, North Korea now poses the most serious threat to U.S. regional interests in a generation.In Crisis on the Korean Peninsula, foreign policy scholars and opinion leaders Michael O'Hanlon and Mike Mochizuki introduce a broad and ambitious program designed to answer once and for allthe stubborn North Korean question. Detailing a "grand bargain" by which the United States and its allies could defuse North Korea's military threat and welcome the nation back into the world community without resorting to Iraq-style war, this probing and timely examination outlines a step-by-step process that would: Address the nuclear weapons issue that so clouds North Korea's present and future global status and northeast Asia's security Reduce conventional militaryforces, begin to rebuild the nation's shattered economy, and solve its ongoing humanitarian crisis Provide face-saving and nerve-calming security assurances to North Korea's embattled leaders, who show signs they might welcome such pledges North Korea has been a smoldering volcano for far too long. Crisis on the Korean Peninsula" "provides a convincing, authoritative program for extinguishing that volcano, not only by solving the current and acute nuclear crisis but also by helping North Korea to become a peaceful and constructive member of the world community.

"This book . . . is a timely and instructive guidebook for leaders in organizations who need to establish and maintain credibility." --James S. Beard, president of Caterpillar Financial Services Corp. and vice president of Caterpillar Inc. "Read this book and learn how to build credibility through transparency--it is essential for sustainable business success." --Carl K. Kooyoomjian, executive vice president, technical affairs and worldwide operations, Revlon Inc. "The Transparency Edge not only can help you become a better leader, it can help you coach others so that they become better leaders." --Marshall Goldsmith, bestselling leadership author Achieving leadership excellence and the rapid career advancement that comes with it requires more than intelligence, hard work, and dedication. To be the very best, you need an edge. Backed by exclusive research of thousands of executives at Fortune 500 companies, The Transparency Edge shows you how to practice a clear, open management style that will increase your credibility, build loyalty among your direct reports, and gain the trust of your superiors. Leadership expert Barbara Pagano reveals how this nothing-to-hide approach to leadership gives you powerful tools to Make decisions more efficiently and execute them more effectively Speed up operations Increase productivity Identify problems sooner and solve them faster Encourage others to share important information with you Enhance your reputation (even when you make mistakes) With the expert insights found in "The Transparency Edge," you'll be well on your way to making your entire organization more collaborative and competitive, clearing the way for long-term successand profitability.

Fine your true life balance--with the experts at the Covey Institute "Profound knowledge is literally what this book is. In fact, what I would say is 'profound wisdom, ' because it interweaves timeless, universal, self-evident principles into all of the knowledge that is given.... I hope you share my passion for this remarkable book."--Excerpt from the Foreword by Stephen R. Covey, author of "The 7 Habits of Highly Effective People" "This book is a great read, especially if you have a family, where balance in life is paramount!"--Larry King, Host of "Larry King Live" "Roger and Rebecca Merrill have written another book that matters...a goldmine of practical, achievable ideas that will really make a difference."--Ken Blanchard, coauthor, "The One Minute Manager"(R) and "Whale Done!"TM The way we spend our time and money measures how much we're able to apply what matters most to us into our daily lives. For many, that means devoting more of ourselves to family and loved ones. But in this busy age, how do we do that? Efficiency experts A. Roger Merrill and Rebecca Merrill show you how explore your priorities and expand your capacity for happiness and fulfillment, with a guide through the crucial steps toward effective living, including: A self-assessment quiz to evaluate the vital life elements of work, family, time, money Exploring the gap between what you value and your daily life Using technology as a tool to create more time Utilizing dynamic investing, which includes intangibles such as energy, relationships, and integrity

The Team-Based Leadership Model of America's First MBA President"Team Bush "is a gripping portrait of George W. Bush at the helm, one that transcends politics to provide an inside look at the hands-on specifics of Bush's aggressive yet pragmatic leadership style. This fast-paced yet powerful book explains how the Bush model can be used by any executive to streamline management and decision processes--and establishes a new standard for results-oriented leadership in the 21st century.Get the inside story on George W. Bush's leadership techniques and tactics, and how they can be used to drive performance in virtually any setting, in "Team Bush."Praise for "Team Bush": "This short book is long on insight, both for government leaders seeking to learn leadership lessons from effective CEOs and for business leaders seeking to learn the same lessons from effective leaders in government."--Steven Kelman, Weatherhead Professor of Public Management, The John F. Kennedy School of Government, Harvard University"Kettl provides a lively, insightful and sympathetic distillation of the surprisingly effective leadership style of President George W. Bush."--Thomas E. Mann, W. Averell Harriman Chair in Governance Studies, The Brookings Institution"Management matters, in politics and government as much as in business and commerce. In clear language and with a slew of examples, Team Bush concisely dissects the management style that has helped President George W. Bush to sustain his public approval and achieve both political and policy success."--Norman J. Ornstein, Resident Scholar, American Enterprise Institute"If I have any genius or smarts, it's the ability to recognize talent, askthem to serve, and work with them as a team."--George W. BushPresident George W. Bush forged his team-based leadership style in the world of private enterprise. Before becoming our nation's first MBA president (Harvard, 1975), "W" had developed his own style of talking with and listening to team members, making decisions based on their input, and then relying on his team to carry out those decisions. It was a style tailor-made for the presidency."Team Bush "explores the mind and methods of America's 43rd president. Bypassing theory and jargon to focus on Bush's hands-on decision making standards and practices, this compelling leadership resource reveals: The President's decide-and-delegate style of leadership, adapted from the pages of Harvard MBA textbooks Techniques Bush used to build one of history's most talented cabinets, and how he tailors his communication style to fit that of each member How Bush helped his party retain the House and recapture the Senate in his first mid-term election--a feat almost unheard of by a sitting president Beyond the conference rooms of the White House, however, "Team Bush "explains how executives can use Bush's model to streamline decision-making and boost productivity in virtually any arena. This fast-moving leadership manual discusses the value of receiving accurate, unfiltered information from close advisors, and how to establish a chain of communication for receiving that information. It explains the value of limiting goals to those that are essential, and devising methods to make them achievable. It explores the importance of developing a meaningful plan and sticking with that plan, regardless of distractions and delays."Team Bush"is, first and foremost, a portrait of the stunning successes--and occasional setbacks--of George W. Bush during his first two years as president of the United States. More than that, however, it is an examination of a new style of leadership, based as much on the knowledge and performance of one's team as it is on the knowledge and performance of oneself. George W. Bush has come as near as anyone to perfecting that style. Discover what he has done, and how you can use his model in your own leadership pursuits, in "Team Bush."

The "New York Times," "Wall Street Journal," and "BusinessWeek" bestseller reveals the leadership success behind Mary Kay Inc."More Than a Pink Cadillac" reveals how extraordinary leadership and a value-based mindset launched Mary Kay Inc. into the stratosphere. Jim Underwood, the first author granted access to Mary Kay sales force and management, reveals a leadership style that has made the company an icon of success and empowerment around the globe.Featuring inspirational stories about Mary Kay sales force leaders, "More Than a Pink Cadillac" emphasizes that success is based on choices, not circumstances. You'll see how the choices you make--for yourself and your organization--can motivate your employees, impress your customers, and protect your company against pitfalls.If you have the desire to be a true leader, all you have to do is follow the nine key principles in this book, and open yourself to a new way of thinking that is guaranteed to inspire top performance from yourself and those around you."This book is filled with the inspirational tales of modest women with grand expectations. Their stories are proof that success is based on choices, not circumstances."--Senator Kay Bailey Hutchison"If you want to understand the true foundation of success, read this book. Then, take action and put ÝMary Kay's¿ philosophy to work for you!"--Cheryl Richardson, author of "Life Makeovers"

Demand Building Strategies Proven to Increase Market Share for Any CompanyIndirect customers are everywhere today--"everywhere--"and you must use every possible tool to find and convert them. "Demand Driven "reveals how progressive companies are working with vendors, suppliers, and other partners to uncover and build new customer networks. It outlines a market-proven process for using breakthrough technologies to manage demand chains, leveraging partners and their capabilities so that your customers can move freely within multiple marketing channels and organizations.Let this groundbreaking book show you how your organization can: Tap into indirect demand through integration of information technologies, the Web, and business partners Combine customized marketing to individuals with your firm's existing mass marketing programs Focus on simultaneously meeting both direct "and "indirect demand "Demand Driven "answers an age-old question--Where can I find new customers?--with dramatic new insights and techniques. Complete with case studies and examples of demand chain management at work in a variety of industries around the world, it provides a step-by-step template for building an "ecosystem of demand" throughout your organization's chain of partners--then driving demand for your products and services throughout that entire ecosystem.Suppliers from The North Face to Coca-Cola partner with mega-resort giant Intrawest, creating new demand for their products and customer loyalty for Intrawest MBNA Bank (Riecheld) acquires new credit card customers by partnering with associations, alumni organizations, and other affinity groups IBM transforms itself into IBM Global Services--andtaps into millions of hidden, indirect customers Companies today have no idea how much indirect demand exists for their products and services--often because they don't know how or where to look for it. "Demand Driven "shows you how today's marketing leaders work with suppliers, customers, and other partners to create ecosystems of demand, and uncover and capture indirect demand "ahead "of their competitors.Unveiling a proven process for creating and capturing demand in today's globally networked economy, and dramatically increasing revenue and market share in the process, this hands-on book details how manufacturers and marketers can: Use technology to find and service customers wherever and whenever possible--and slash CRM costs Leverage ecosystem partners to create new customer applications for "each" partner in the chain Synchronize your demand ecosystem with your supply chain to avoid costly overstock and unusable inventory In today's partnership-oriented business environment, lone wolves can't and won't survive. "Demand Driven "explains how to utilize ongoing improvements in technology to more efficiently access indirect demand through existing network partners. It reveals new avenues for influencing customer buying decisions, techniques for finding and adopting the "disruptive" technologies that drive change and growth, strategies to align new technologies with your existing ecosystem, and more.Despite the many changes in today's marketplace, business "still "requires that you regularly uncover new paying customers. Let "Demand Driven "show you ways to profit from the indirect customers you know are out there, by forming strategic partnerships designed to bring thoseindirect customers to your showroom and turn them into the long-term, profitable, and "direct "customers that will increase both your market share and profitability.

How to Use Online Auctions to Slash Your Company's Costs--and Dramatically Expand Your Marketing ReachOnline auctions have emerged as today's most efficient tool for businesses to streamline their supply chains and gain fast, economical access to millions of new customers. "The Auction-App" details how companies--from hometown mom-and-pop stores to multinational corporations--are using Internet auctions to find the best deals on goods and services while, at the same time, locating cost-effective markets for their frontline products and excess inventory. Let it show "you "how to tap into the online marketplace, and begin to enhance your" "organization's competitive stance today!Praise for "The Auction-App.."."If you want to harness the power of the online auction to reach new customers, then read "The Auction-App" with a highlighter pen and notepad. You'll gain valuable insights into how auctions can help you enhance your customer relationships and add depth to your customer database."--Todd Simon, Senior Vice President, Omaha Steaks "Hits the sweet spot of the post-bubble Internet. Two veterans of the first and second Web generations share their wisdom with the third generation. Harden is a master not of the new-new thing, but of the real thing."--Robert R. Frump, Former Vice President, Standard & Poor's Electronic Media "Before you cave in to the increasingly tired theme of the viability of e-commerce, take a look at "The Auction-App." Within its pages you'll find examples and illustrations of businesses gaining full use of the dynamics that e-Business and online marketplaces afford."--Kent Allen, Research Director, Aberdeen Group Three reasons your business needs totake advantage of online auctions: 1. Online auctions provide instant, low-cost exposure to new markets and opportunities.2. Auctions help you enhance brand loyalty and develop a brand experience among your online audience.3. It is virtually certain that your sharpest competitors "are already there!"As you read these words, online auctions are redefining decades-old supply chain relationships and business practices. Many of today's largest and most successful companies--from Hershey's and Wal-Mart to IBM and Sun Microsystems--have made online auctions an integral component of their sales and supply operations."The Auction-App "is the first book to explore the exciting new world of B2B and B2C online auctions from a marketing point of view. It shows you how to seamlessly weave online auctions into your company's sales arsenal, all in everyday, non-technical language designed to demystify this developing marketplace.Written by Leland Harden and Bob Heyman, two online auction pioneers who were early advisors to today's online auction success stories, this straight-talking business guide provides you with: Easy-to-follow techniques for moving your business into online auctions Explanations of the best software and services for taking part in e-commerce auctions Core principles for conducting successful auction business on the Internet, both as a buyer and as a seller Complete analyses of traditional auction methods--from English and Dutch to Reverse and Reserve--and how each have been adapted to the online environment Case studies and insights from decision-makers who have increased their profit margins through understanding--and utilizing--online auction technologiesThe Internet is an integral part of today's business dynamic, and market leaders--or those who want to replace the leaders--can't afford to overlook any interactive Web opportunities. "The Auction-App "will show you how to retain an airtight online connection with both your customers and your suppliers, instantly cut expenses and increase revenues using today's online auction marketplaces, and seamlessly integrate online auction selling and buying into every aspect of your company's daily operations.

The First Market-Proven System for Understanding--and Profiting From--the Real Truth Behind Analysts' RecommendationsHow can Wall Street analysts proclaim a stock as a "Strong Buy" at $60--and one year later call it "Neutral" at $17? Why would a stockbroker tell you to "Hold" a stock if his firm's research suggests it is destined to fall further?And is there any way of knowing what analysts are "thinking"--versus what they are "saying"?"When Buy Means Sell "shows you how to understand the real meanings behind analysts' recommendations and use them to your long-term advantage. This first-of-its-kind book discusses: When you should follow an analyst's advice--or do exactly the opposite Research into the track records of Merrill Lynch, Morgan Stanley, and other brokerage houses Time-proven rules of investing you should follow "regardless "of what analysts are saying The legitimacy of analysts' advice is one of the most enduring myths of Wall Street. But Wall Street's multibillion-dollar research machine "can "provide you with outstanding guidance once you know how to use it."" Let "When Buy Means Sell "show you how to determine what analysts really believe, and build a profitable portfolio based on what will work best for you--instead of for the analyst's employer.Which brokerage firms have provided consistently strong stock recommendations in the computer and technology sector?When does a plummeting stock price form intrinsic value for the underlying security, and when does it simply indicate a bad investment?Which mutual fund manager has outperformed the S&P 500 Index every year since 1990--and what is he buying now?Investors have discovered that blindlyfollowing the advice of brokerage house "analysts" and market pundits is chancy at best, and can be downright disastrous. While these recommendations appear to serve the investor, they often serve instead to inflate the price of questionable stocks--with those in the know getting out at the top while individual investors hang on for dear life as their portfolio values plummet.So what are you to do? How can you get any value from advice published by stock analysts?"When Buy Means Sell "presents a breakthrough system for reading between the lines and using Wall Street recommendations to beat the market. Based on an in-depth study of the records of today's top analysts and brokerages, this pull-no-punches book reveals: When to ignore words like "strong buy"--and which words "really" matter Strategies for using upgrades and downgrades to make profitable buy and sell decisions Inescapable rules and techniques that must be a part of every investing strategy "When Buy Means Sell "introduces an approach that is innovative, honest, and refreshingly straightforward to investors weary of wading through conflicts of interest and questionable advice. Author Eric Shkolnik, a veteran follower of stock analysts and founder of the popular website marketperform.com, reviews decades of brokerage house research and its subsequent results to reveal what has worked and what hasn't. He shows you how to use analysts' ratings to build a portfolio with a much stronger chance of avoiding meltdowns and beating the market over the long haul.Once you learn to approach analysts' calls with a healthy dose of skepticism, and follow what analysts are thinking versus what they are actually saying, there "is"measurable value to be found in the recommendations of the pros. "When Buy Means Sell "shows you how to look beyond Street noise and sleight-of-hand to determine what expert analysts "really" believe about today's market, and use that knowledge to build a stronger, more profitable portfolio.

A one-volume, MBA-level course for designing and implementing a customer-focused, "means-end" marketing program "Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world." --John A. Norton, vice president, The Connaught Group, Ltd. Strategic Marketing Management outlines a customer-based marketing program that will help you identify your most profitable target customers and position your product or service to matter to those customers. This handy edition of the popular McGraw-Hill Executive MBA Series hardcover title will provide you with the insights and strategies you need to: Foster and nurture appropriate brand meanings that retain value in the marketplace Create a benefit framework that encompasses functional, experiential, financial, and psychosocial benefits Present customers with evidence and support to make promised benefits credible, memorable, and valuable Look for these other value-packed paperback titles in the McGRAW-HILL EXECUTIVE MBA SERIES: Corporate Strategy * Entrepreneurial Management * Managerial Leadership * Sales Management

How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty ProgramsDatabase marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. "The Customer Loyalty Solution "cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe.Praise for "The Customer Loyalty Solution": ""The Customer Loyalty Solution "combines the best of traditional practice with contemporary market factors in terms that inspire and cut across industries. Straightforward enough for the upcoming 1-1 marketer as well as a great catch-up for the seasoned practitioner."--Joe Rapolla, VP, Consumer Marketing Services, Universal Music Group/CLO"Delivers practical solutions instead of hyperbole and theory. Hughes makes this book fun to read, and he gets his point across--clearly."--Robert McKim, CEO, msdbm"Well written and easy to understand. Hughes imparts his wisdom to set realistic expectations and provides case studies adding real-world application."--J.C. Johnson, VP, Database Marketing, Fairfield Resorts"Hughes distills the jargon and complexity of database marketing into a refreshingly straightforward and practical guide. "The Customer Loyalty Solution "should be required reading for anyone serious about making database marketing work."--Jonathan Huth, VP, Relationship Database Marketing, ScotiabankNew technologies like the Web have brought unprecedented change to databasemarketing. But some things never change. Successful marketers have learned that to understand their customers they must still think like their customers, who continue to ignore one-time discounts to ask, "Why would I want to be that company's customer? What's in it for me?""The Customer Loyalty Solution "goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurchase, and identify and reward their most loyal and profitable customers. More than 40 detailed case studies and dozens of examples reveal success stories includingVerizon's "best in class" datamart that realized a 1681 percent return on marketing investment Isuzu's database project that targeted only their best prospects--and cut industry-standard per-unit sales costs in half "Weekly Standard"'s variable headline strategy that increased direct mail response rates by nearly 25 percent Author and database marketing pioneer Arthur Hughes doesn't hide behind incomprehensible formulas and impossible-to-navigate layouts. Each easy-to-follow chapter clearly addresses and explains a different piece of the database-marketing puzzle. Case studies are clearly marked and detail what went right--or wrong. Chapter-ending synopses summarize the lessons to be learned in each chapter and clearly review what worked and what didn't. These features and others combine with innovative charts and quizzes to ensure hands-on understanding of material covered and make the book a timely, practical guide."The Customer Loyalty Solution "reveals how database marketing and customer relationshipmanagement initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for benchmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful--for both you and your most profitable customers.

21 Leaders for the 21st Century redefines leadership. Trompenaars and Hampden-Turner tap into the wisdom of high-performing leaders from around the globe, from Michael Dell to Acer9s Stan Shih and from Richard Branson to Russian politician and banker, Sergei Kiriyenko. These business giants candidly reveal their personal experiences of business dilemmas. 21 Leaders for the 21st Century uses these important insights into the nature of leadership to show today9s managers how to understand and use the seven dilemmas of leadership.

The First Book to Focus on E-DAT Equipment--What Tools You Need, Why You Need Them, and Where to Get ThemElectronic direct access trading is a skill--and, like any skill, the proper tools can mean the difference between success and failure. Before you risk money in the live market, you must first ascertain which direct access tools are available, what each of them does, and how to use them in the fast-action, high-stakes world of E-DAT."Tools for the Direct Access Trader "sends you into battle fully armed. The first book to focus specifically on the computer hardware and software, data suppliers, news retrieval services, and other technological and informational resources needed to become a successful direct access trader, it covers: Different hardware/software configurations, and how to determine which is best for you Electronic Communications Networks (ECNs) designed to take you directly to the action Technical indicators, including moving averages, support and resistance levels, and breakouts and breakdowns The Direct Access Traders Series shows you how to harness the power of today's financial technologies--whether you make 2 trades per year or 2000. Other books in the series include: Understanding Direct Access Trading Mastering Direct Access Fundamentals Direct Access Execution Trading Strategies for Direct Access Trading Technical Analysis for Direct Access Trading "Contrary to popular belief, direct access tools are not designed just for day traders. ...Direct access is actually targeted toward anyone who trades frequently and is concerned about the details of his or her executions. Active online investors will find that direct access trading opens up whole newworlds to them."--From Chapter 1Electronic direct access trading is fast becoming the trading method of choice for independent investors looking for better information, faster trades, and lower trading commissions. But despite the video arcade-like streaming numbers, colors, and symbols of the Nasdaq level II screen, E-DAT is a serious business. Traders who enter the arena without the proper weapons learn quickly that E-DAT requires preparation and knowledge, the same as any other business--and while the payoffs to the well equipped can be extraordinary, the costs to the ill prepared can be unforgiving."Tools for the Direct Access Trader "shows you how to arm yourself for success as an E-DAT trader. This no-nonsense book covers the up-to-date electronic trading products and services you need to enter the market with confidence--and execute your trades with speed and precision. Set yourself up for successful E-DAT trading by using this one-stop guidebook to learn more about: Hardware essentials, including processor speeds and RAM requirements Software packages that are inexpensive, sophisticated, fast, and reliable Tricks of the pros for placing only essential information on your trading screen, and keeping it free of distracting clutter SOES versus ECNs--which are best for certain situations, and why Resource information for E-DAT Web sites and firms, trading schools and conferences, and more As an E-DAT trader, you are only as good as your tools. Let "Tools for the Direct Access Trader "show you how to outfit yourself for success by giving you the speed, functionality, and information access to place you on the same level as the large, institutional traders--with a tradingmaneuverability and flexibility that larger, bulkier traders can't touch.

Candid Interviews With Today's Best Electronic Day Traders Including Serge Milman and Mark McCord! Look Inside For More Day Trading Tips and Strategies, Including: "Flexibility is the key to successful day trading." - Serge Milman (featured in Forbes). "Great traders look at the market and make logical, unemotional decisions." - Mark McCord (featured in Newsweek). "Good traders are not gamblers. Good tradersare always in control." - James Crane-Baker. "Day trading is the church of what's happening now." - Jim Shaw.

Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book as priority reading for all retail executives. Kurt Barnard, President, Barnard Retail Trend Report and Barnard's Retail Consulting Group. Admirers, competitors, industry and Wall Street analysts alike are intrigued with the question of what makes Home Depot so special. What, exactly, does this giant do that so clearly distinguishes it from the competition? How does Home Depot culture and customer service work? And, most importantly, what lessons can every business learn from the Home Depot example? INSIDE HOME DEPOT takes you behind the scenes to discover the secrets of success of this retail giant how, in just twenty years, Home Depot has not only changed the way hardware is sold, Home Depot has also elevated the superstore concept to a new level of success, inspiring both admiration and fear in the retail community. Relying on inside access to Home Depot's training programs, interviews with key employees both past and present, and meticulous investigative journalism, Pulitzer Prize nominated journalist Chris Roush presents the first uncensored book about how this company has become so successful, and isolates the practical lessons that readers can apply to any industry.