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This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective and efficient marketing plans. This holistic approach is illustrated with "real-world" examples.
For an undergraduate course in Patternmaking. Renowned for its comprehensive coverage, exceptional illustrations, and clear instructions, this #1 text offers detailed yet easy-to-understand explanations of the essence of patternmaking. Hinging on a recurring theme that all designs are based on one or more of the three major patternmaking and design principlesdart manipulation, added fullness, and contouringit provides students with all the relevant information necessary to create design patterns with accuracy regardless of their complexity.
BTEC National Health and Social Care Student Book 1
A Modern Approach to Functional Programming Objects First with Java: A Practical Introduction is an introduction to object-oriented programming for beginners. The main focus of the book is general object-oriented and programming concepts from a software engineering perspective. The first chapters are written for students with no programming experience with later chapters being more suitable for advanced or professional programmers. The Java programming language and BlueJthe Java development environment are the two tools used throughout the book. BlueJ's clear visualization of classes and objects means that students can immediately appreciate the differences between them and gain a much better understanding of the nature of an object than they would from simply reading source code. Unlike traditional textbooks, the chapters are not ordered by language features but by software development concepts. The Sixth Edition goes beyond just adding the new language constructs of Java 8. The books exploration of this new language demonstrates a renaissance of functional ideas in modern programming. While functional programming isnt new in principle, its seen a boost in popularity based on the current computer hardware available and the changing nature of projects programmers wish to tackle. Functional language constructs make it possible to efficiently automate currency, make use of multiple cores without much effort on the side of the programmer, are both more elegant and readable, and offer great potential in solving the issue of parallel hardware. Functional programming has become an essential part of the field, and Objects First with Java gives students a basic understanding of an area theyll need to master in order to succeed in the future.
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models from the Add-On model used by Ryanair to the Subscription model used by Spotify provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply itAn excellent toolkit for developing your business model.Dr Heinz Derenbach, CEO, Bosch Software Innovations
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?''I'm confused by all these different philosophies''I need to collect my data; what do I do first?'When and what do I need to write? . . . then, open this book to discover: Regular checklists and Progressing your research project sections to give you step-by-step practical guidance on the process A glossary of clear definitions for 600 research terms Cases and examples of students and academics research and topical news articles illustrating research in practice Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your researchDont forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success!Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
For courses in Business. International Business: A Millennial ApproachInternational Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
An intuitive and grounded approach to economics Get students to think like an Economist using the latest policy and data while incorporating global issues. Economics, Twelfth Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. Economics emphasizes real-world applications, the development of critical thinking skills, diagrams renowned for pedagogy and clarity, and path-breaking technology. Each chapter opens with one of today's central issues and is then revisited in the chapter ending Economics in the News feature. This Parkin hallmark encourages student to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of todays events. Students will begin to think about issues the way real economists do and learn how to explore difficult policy problems to make more informed decisions in their own economic lives. MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292094618)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Establishes a solid foundation of knowledge about psychological testing Psychological testing impacts virtually every corner of modern life, from education to vocation to remediation. Psychological Testing: History, Principles, and Applications, 7/e, covers all variations of testing and explores social issues testing raises. This program provides readers extensive knowledge about the characteristics, objectives, and wide-ranging effects of psychological testing.
Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. The third edition has been completely updated to reflect this fast-changing world..
All good marketing is local. Global companies know this and are going glocal.There is also a trend towards the Internet of Everything, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing.Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if theres one textbook that todays students and tomorrows marketers need to read, its Svend Hollensens world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more.It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need.Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.Elisabeth Gtze, Vienna University of Economics and Business Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Student resources specifically written to complement this textbook are at www.pearsoned.co.uk/hollensen
With a stunning new look in 2015, and with more new Rules than ever, get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. Youll feel the benefits, and so will everyone around you. Its your life. How good could it be?
This book provides a complete course for first-year engineering mathematics. Whichever field of engineering you are studying, you will be most likely to require knowledge of the mathematics presented in this textbook. Taking a thorough approach, the authors put the concepts into an engineering context, so you can understand the relevance of mathematical techniques presented and gain a fuller appreciation of how to draw upon them throughout your studies.
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'David Edmundson-BirdPrincipal Lecturer in Digital MarketingManchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
This book slims down his award-winning work Managing (2009) and provides streamlined advice to help new and experienced managers get it right. Simply Managing answers questions including: How do I deal with the pressures of management? What are the most important elements of my job? And how do I get them right? How do I connect in a job thats intrinsically disconnected? How do I maintain confidence without becoming arrogant? What are the cornerstones of effective management? It provides thoughtful, yet practical advice from one of the worlds most influential management thinkers.
Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video content and a comprehensive digital package are just some of the features that make this fully revised edition even more effective.
Must-Win Battles shows in a step-by-step way, how to identify the key goals that need achieving and how to win emotional and intellectual buy-in from the employees who make it all happen. By focusing on the right key short-term efforts you attain the twin benefits of delivering in the here-and-now, and making progress toward larger strategic goals.Businesses around the world are struggling for growth and profitability in today's fast-changing world. Those that achieve standout success are characterized by clear vision, focused execution, and commitment by people to doing what counts. But for the 99% of businesses that lack many of these attributes, how do they go about getting them? Should they turn to another management fad? Probably not. Senior managers are now sceptical in the face of "e;initiative overload"e;. Instead they are looking for inspiration among real-world companies and real leaders. Based on a successful executive programme at IMD, one of the world's foremost executive education institutions and has been tested at some of the world's best-known companies, with intimate and compelling case studies running throughout, Must Win-Battles offers the inspiration and advice that many are looking for. "e;Enlightening and thought provoking in an era of cluttered agendas. Must Win Battles sets a clear path for leaders to focus their team's head, heart, and hands. Michael D. White, Chairman and Chief Executive Officer, PepsiCo InternationalNew YorkMoving a company to the next level requires confronting the right challenges, and Peter Killing, Thomas Malnight, and Tracey Keys show how to pick your battles and then how to win them. Their Must-Win Battles provides a practical playbook for unleashing and aligning the intellectual and emotional energies essential for any business triumph. Michael Useem, Director-Center for Leadership and Change Management, The Wharton School and author of The Leadership Moment "e;In "e;Must Win Battles"e; Peter Killing and Thomas Malnight have distilled their richly varied experiences drawn from many organizations over many years. Together they have created a practical handbook for all managers who are interested in re-energizing and improving their business performance. Must Win Battles is easy to read and brimful with practical advise; well worth a few hours of your time"e;. Iain Ferguson CBE , Chief Executive , Tate & Lyle PLC. Named European Businessman of the Year by Forbes Magazine, 2005 Working with must-win battles has fundamentally changed our approach to where we seek growth in the market and the way we engage our people in realizing these goals. Must-win battles are the glue that ties the business together globally, that everyone understands and can contribute to. The process clarifies for everyone the long-term vision and business direction, where to allocate resources and why it is important to get aligned. Diego Bevilacqua, President, Global Business: Foodsolutions, UnileverEvery executive knows that there are certain battles that must be won for the business tobe successful. This great new book provides a real-world, step-by-step approach to choosing the right battles in a way that helps unleash the organizational will to achieve them. Must Win Battles is a wonderful contribution to the art and science of management! So much so that its inspired me to launch my own MWB journey. Bob Rieder, President & CEO Cardiome Pharma Corp.
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomons Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as Dadvertising, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
The Finance Book will help you think and manage like a financial strategist. Written specifically for non-finance professionals, it will give you all you need to know to manage your business more effectively and think more strategically.
For intermediate courses in Economics. A Unified View of the Latest Macroeconomic EventsIn Macroeconomics, Blanchard presents a unified, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and three major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis and monetary policy in the United States, to the problems of the Euro area and growth in China, the text helps students make sense not only of current macroeconomic events but also of events that may unfold in the future. Integrated, detailed boxes in the Seventh Edition have been updated to convey the life of macroeconomics today; reinforce lessons from the models; and help students employ and develop their analytical and evaluative skills. Also Available with MyEconLab.
For courses in Networking/Communications. Motivate your students with a top-down, layered approach to computer networkingUnique among computer networking texts, the Seventh Edition of the popular Computer Networking: A Top Down Approach builds on the authors long tradition of teaching this complex subject through a layered approach in a top-down manner. The text works its way from the application layer down toward the physical layer, motivating students by exposing them to important concepts early in their study of networking. Focusing on the Internet and the fundamentally important issues of networking, this text provides an excellent foundation for students in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The Seventh Edition has been updated to reflect the most important and exciting recent advances in networking. MasteringComputerScience not included. Students, if MasteringComputerScience is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringComputerScience should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MasteringComputerScience is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Interactive, self-paced tutorials provide individualized coaching to help students stay on track. With a wide range of activities available, students can actively learn, understand, and retain even the most difficult concepts.