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  • af Rob Jones, I A Potts & D A Turner
    0,00 - 380,95 kr.

  • af Sarah Cunningham, Peter Moor & Araminta Crace
    369,95 kr.

    Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video content and a comprehensive digital package are just some of the features that make this fully revised edition even more effective.

  • af S. Tamer Cavusgil, Gary Knight & John Riesenberger
    0,00 - 660,95 kr.

    For courses in Business. International Business: A Millennial ApproachInternational Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • af William Stallings & Lawrie Brown
    0,00 - 632,95 kr.

    Computer Security: Principles and Practice, Third Edition, is ideal for courses in Computer/Network Security. In recent years, the need for education in computer security and related topics has grown dramaticallyand is essential for anyone studying Computer Science or Computer Engineering. This is the only text available to provide integrated, comprehensive, up-to-date coverage of the broad range of topics in this subject. In addition to an extensive pedagogical program, the book provides unparalleled support for both research and modeling projects, giving students a broader perspective. It covers all security topics considered Core in the EEE/ACM Computer Science Curriculum. This textbook can be used to prep for CISSP Certification, and includes in-depth coverage of Computer Security, Technology and Principles, Software Security, Management Issues, Cryptographic Algorithms, Internet Security and more. The Text and Academic Authors Association named Computer Security: Principles and Practice, First Edition, the winner of the Textbook Excellence Award for the best Computer Science textbook of 2008. Teaching and Learning ExperienceThis program presents a better teaching and learning experiencefor you and your students. It will help: Easily Integrate Projects in your Course: This book provides an unparalleled degree of support for including both research and modeling projects in your course, giving students a broader perspective. Keep Your Course Current with Updated Technical Content: This edition covers the latest trends and developments in computer security. Enhance Learning with Engaging Features: Extensive use of case studies and examples provides real-world context to the text material. Provide Extensive Support Material to Instructors and Students: Student and instructor resources are available to expand on the topics presented in the text.

  • af Keith Ross & James Kurose
    679,95 kr.

  • af Jane P. Laudon & Kenneth C. Laudon
    0,00 - 726,95 kr.

  • af David Cotton, David Falvey, Simon Kent & mfl.
    0,00 - 407,95 kr.

    Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. The third edition has been completely updated to reflect this fast-changing world..

  • af Dave Chaffey & Fiona Ellis-Chadwick
    0,00 - 679,95 kr.

    'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'David Edmundson-BirdPrincipal Lecturer in Digital MarketingManchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

  • af Richard Lynch
    652,95 kr.

    Strategic Management is one of the worlds leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths ... Over 70 short case studies to provide easily accessible illustrations of strategy in practice Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline Emphasis on practice throughout with features to help you turn theory into practice Major international strategy cases from Europe, Africa, Asia and the Americas Clear exploration of the key concepts Comprehensive, logical structure to guide you through this complex subject

  • af Frances Eales, Jane Comyns Carr & Damian Williams
    248,95 kr.

    Cutting Edge 3rd Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video content and a comprehensive digital package are just some of the features that make it even more effective.

  • - Essays on Software Engineering, Anniversary Edition
    af Frederick Brooks
    336,95 kr.

    Presenting the 20th anniversary and first revised edition of a collection of essays on the management of computer programming projects, this work is an updated and enhanced re-release of the "Brooks classic". With the addition of 3 essays assessing the status of software project management, the authors "No Silver Bullet", is also included.

  • af Olivier Blanchard
    0,00 - 754,95 kr.

    For intermediate courses in Economics. A Unified View of the Latest Macroeconomic EventsIn Macroeconomics, Blanchard presents a unified, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and three major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis and monetary policy in the United States, to the problems of the Euro area and growth in China, the text helps students make sense not only of current macroeconomic events but also of events that may unfold in the future. Integrated, detailed boxes in the Seventh Edition have been updated to convey the life of macroeconomics today; reinforce lessons from the models; and help students employ and develop their analytical and evaluative skills. Also Available with MyEconLab.

  • af Duncan Angwin, Gerry Johnson, Richard Whittington, mfl.
    651,95 kr.

  • - A personal code for getting the best from everyone
    af Richard Templar
    0,00 - 161,95 kr.

  • - 3 steps for discovering your most valuable market opportunities
    af Marc Gruber & Sharon Tal
    0,00 - 197,95 kr.

  • af Jonathan Berk & Peter Demarzo
    0,00 - 772,95 kr.

    For MBA/graduate students taking a course in corporate finance. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. With this ideal melding of the core with modern topics, innovation with proven pedagogy, Berk and DeMarzo establish the new canon in finance. For programs and professors who would like a streamlined book that is specifically tailored to the topics covered in the first one-semester course, Corporate Finance: The Core is also available by Jonathan Berk and Peter DeMarzo.

  • af Ramez Elmasri & Shamkant B. Navathe
    0,00 - 641,95 kr.

    For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques.The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, senior, or graduate level, and as a reference book. The goal is to provide an in-depth and up-to-date presentation of the most important aspects of database systems and applications, and related technologies. It is assumed that readers are familiar with elementary programming and data-structuring concepts and that they have had some exposure to the basics of computer organization.

  • af Sunil Chopra & Peter Meindl
    0,00 - 641,95 kr.

    For MBA or senior level undergraduate supply chain management courses. A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern Universitys Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples, providing students with clear insight into how good supply chain management offers a competitive advantage. On the flip side, students also learn the dangers of poor supply chain management, and how it can damage an organizations overall health and performance. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. By the end of the course, students will walk away with a deep understanding of supply chains and a firm grasp on the practical managerial levers to pull in order to improve supply chain performance.

  • af Paul Krugman, Maurice Obstfeld & Marc Melitz
    0,00 - 660,95 kr.

    For courses in International Economics, International Finance, and International TradeA balanced approach to theory and policy applicationsInternational Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive introduction to theory is followed by detailed coverage of policy applications. With this new tenth edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics courses.This program provides a better teaching and learning experiencefor you and your students. It will help you to: Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track. Reveal theory and applications of trade and finance via a unified structure: Balanced coverage of theory and applications aids student retention and highlights the relevance of course material. Give students learning tools to master course material: Numerous in-text learning resources engage students and encourage further exploration of course topics. Provide the most updated coverage: Thoroughly updated content ensures that students are up to date on key economics issues. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292074580)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

  • af Andrzej A Huczynski & David A Buchanan
    0,00 - 613,95 kr.

    Buchanan and Huczynski bring their well-known and successful brand of critical thinking, social science underpinning, and visual appraisal to bear in this comprehensive introduction to organizational behaviour. This highly successful textbook has been substantially updated to include the latest research, most relevant contemporary issues and up-to-date practical examples. Organizational Behaviour involves the reader directly, placing them in the position of decision-making and problem-solving manager, inviting them to see the reality behind an organizational image, and encouraging the reader to make comparisons with well-known scenes in film and literature. Please note that the product you are purchasing does not include MyManagementLab. MyManangementLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9780273792802)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

  • af Andrew Tanenbaum, David Wetherall & Nick Feamster
    656,95 kr.

  • af Alan M. Rugman, Rajneesh Narula, Simon Collinson, mfl.
    0,00 - 641,95 kr.

  • af Peter Atrill & Eddie McLaney
    0,00 - 613,95 kr.

  • af Christoph Schneider & JOSEPH S. VALACICH
    0,00 - 688,95 kr.

  • af Charles T. Horngren, Wendy M. Tietz & C. William Thomas
    0,00 - 810,95 kr.

  • af Philip Kotler, Gary Armstrong, Nigel F. Piercy & mfl.
    0,00 - 660,95 kr.

  • af Stuart Russell & Peter Norvig
    0,00 - 632,95 kr.

    For one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence.The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence.

  • af Nigel Slack, Alistair Brandon-Jones & Robert Johnston
    0,00 - 595,95 kr.

    Operations management is important, exciting, challenging and everywhere you look! Important, because it enables organizations to provide services and products that we all need Exciting, because it is central to constant changes in customer preference, networks of supply and demand, and developments in technology Challenging, because solutions must be must be financially sound, resource-efficient, as well as environmentally and socially responsible And everywhere, because in our daily lives, whether at work or at home, we all experience and manage processes and operations. New features: There are now more than 110 of the popular Operations in Practice examples throughout the book, over 40% of which are new. The importance of sustainability and Corporate Social Responsibility (CSR) has been emphasized further, and included throughout the book. We have even further strengthened the emphasis on the idea that operations management is relevant to every type of business and all functional areas of the organization. Many new ideas in operations management have been incorporated, including the three level approach to performance, the relationship between innovation, creativity and design, crowdsourcing, ideas management, business ecosystems, triadic relationships, office layout, telecommuting and organisational ambidexterity. However, we have retained the emphasis on the foundations of the subject. Six of the 19 cases at the end of the chapter are new (but the old ones are still available on the web site), and provide an up-to-date selection of operations issues. Operations Management focuses on the sustainable and socially responsible imperatives of operations management, using over 120 cases and illustrations of real-life operations around the world, including Apple, Mdecins Sans Frontires, Amazon, Ecover, Dyson, Disneyland Paris, Google, The North Face, and many more. This is 24-carat excellence'Par hlstrm, Torsten and Ragnar Sderberg Chair of Business Administration, Stockholm School of Economics 'Operations Management is engaging and accessible, but it never dumbs-down. The book is comprehensive, but not overwhelming. Students hold on to this one; its a keeper.'Michael Shulver, Birmingham Business School 'This continues to be the definitive operations Management text written by the masters of the field!'Dr Ross Ritchie, Lecturer in Operations Management, Loughborough University 'An essential text packed full of up-to-date examples that really bring the subject to life'Claire Moxham, University of Liverpool Management School 'An excellent book for those studying operations management. This book provides great illustrations to seamlessly link theory with practice' Frank Wiengarten, ESADE Business School Operations Management by Nigel Slack and Alistair Brandon-Jones is quite simply the best text on operations management. Comprehensive, engaging and insightful, I cannot recommend this book highly enough'Professor Andy Neely, Head, Institute for Manufacturing, Cambridge University Carrie Queenan, University of South Carolina Peter Race, Henley Business School, University of Reading

  • af Frederic S. Mishkin
    0,00 - 726,95 kr.

    For courses in Money and Banking or General Economics. An Analytical Framework for Understanding Financial Markets The Economics of Money, Banking and Financial Markets brings a fresh perspective to todays major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy process, the regulation and supervision of the financial system, and the internationalization of financial markets. Continuing to set the standard for money and banking courses, the Eleventh Edition provides a unifying, analytic framework for learning that fits a wide variety of syllabi. Core economic principles organize students' thinking, while current real-world examples keep them engaged and motivated. MyEconLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292094304)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

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