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  • - A Guide to Theory and Practice
    af Joep Cornelissen
    552,95 - 1.567,95 kr.

    Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies.Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners.The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e

  • af GRENIER JULIAN
    279,95 - 1.306,95 kr.

  • af YOUNIS TAREK
    152,95 - 481,95 kr.

  • af Tracy L. Tuten & Michael R. Solomon
    618,95 - 1.462,95 kr.

    **Winner of the TAA 2017 Textbook Excellence Award**';Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."e;TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "e;Four Zones"e; of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr)3. Entertainment (e.g. Candy Crush Saga)4. Commerce (e.g. Groupon)This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

  • af Meghan Hargrave
    320,95 kr.

    Time Saving AI Tools that Make Learning More EngagingBusy educators need tools that support their planning and provide them with more time with students. While Artificial Intelligence (AI) has emerged as a promising solution, it can only help if we're willing to learn how to use it in ways that improve upon what we already do well. The Artificial Intelligence Playbook: Time Saving Tools that Make Learning More Engaging is here to empower teachers to explore AI's potential and discover practical ways to implement it to enhance their planning and instruction. Two chapters and 6 "Educator Functions" guide teachers step-by-step through how to purposely use AI to: Compose Writing Prompts and Avoid Plagiarism Manage Content Foster Student Engagement Meet Students' Instructional Needs Assess Student Learning Continue Lifelong LearningThough AI has the potential to reduce workload for educators, it will never replace teachers. Your connection with students is irreplaceable-and greatly impacts their learning.  Consider AI a valuable tool that provides you with more time to build and sustain those vital relationships with students and that can assist them in learning at the very same time.

  • af Lawrence A Machi
    299,95 kr.

    Engage your school communities in collaboratively solving your biggest problemsSchools are complex places where problems come in all shapes and sizes, and where decisions impact students' lives. Leading groups in solving these problems sometimes can be a daunting task. Collaborative Problem Solving outlines a process to help veteran and new leaders alike to create thoughtful, organized, and collaborative solutions for the simple to the most difficult problems they face.Rooted in theory, this comprehensive guide presents a seven-step process that addresses all types of problems. Each chapter outlines the tasks and procedures required to successfully navigate each step, while providing helpful analogies and illustrations, alongside common foibles and fumbles leaders should avoid. Additional features include: An explanation of participatory problem-solving Prerequisites for successful collaboration and rules for collaborative leaders "Task Cue Cards" that offer facilitation lesson plans to approach each step in the process A "Problem Solver's Toolbox" that covers meeting designs, roles, communication strategies, and more An annotated guide for further reading, providing a wealth of additional information and resourcesPractical and relevant, this book is a user-friendly manual for school leaders seeking to employ a problem-solving process that works so that they and their teams can feel confident their efforts will result in a successful resolution.

  • af Lee Ann Jung
    337,95 kr.

    See beyond content standards to the broader context of life-changing skills.The standards-based learning and grading movement of the past twenty years has ushered in a critical shift in assessment that demands clarity in both what is being measured and how well students are learning. Seeing the value in this evolution, a wave of schools has invested enormous effort to institutionalize the policy and practices of the movement. In doing so, many focused their initial efforts squarely on grading and fell short of the more important work-classroom assessment. There are important lessons in these missteps and failures.This groundbreaking, "next generation" approach to classroom assessment challenges educators to reflect on the connections between growth, mastery, and student self-efficacy and to prioritize the transferable skills of metacognition and self-regulation in assessments. A powerful call-to-action, this guide includes:  A conceptual framework that guides the questions and order of assessment reform An approach to assessment, grading, and reporting that prioritizes student growth over a standard definition of success for everyone  Strategies to develop metacognition and catalyze motivation in students Orientation to each chapter with learning intentions with success criteria  Vivid case stories and prompts to power deep reflectionUnderscoring the importance of learning environments that work for the full range of learning profiles, this book calls for a revolution in the narrative around assessment and grading, emphasizing the ultimate goal of nurturing students who are metacognitive, expert learners, motivated by the joy of learning.

  • af Rachel Lambert
    352,95 kr.

    Every child has a right to make sense of math, and to use math to make sense of their worlds. Despite their gifts, students with disabilities are often viewed from a deficit standpoint in mathematics classrooms. These students are often conceptualized as needing to be fixed or remediated. Rethinking Disability and Mathematics argues that mathematics should be a transformative space for these students, a place where they can discover their power and potential and be appreciated for their many strengths. Author Rachel Lambert introduces Universal Design for Learning for Math (UDL Math), a way to design math classrooms that empowers disabled and neurodiverse students to engage in mathematics in ways that lead to meaningful and joyful math learning. The book showcases how UDL Math can open up mathematics classrooms so that they provide access to meaningful understanding and an identity as a math learner to a wider range of students. Weaved throughout the book are the voices of neurodiverse learners telling their own stories of math learning. Through stories of real teachers recognizing the barriers in their own math classrooms and redesigning to increase access, the book: Reframes students with disabilities from a deficit to an asset perspective, paving the way for trusting their mathematical thinking Offers equitable math instruction for all learners, including those with disabilities, neurodiverse students, and/or multilingual learners Applies UDL to the math classroom, providing practical tips and techniques to support students¿ cognitive, affective, and strategic development Immerses readers in math classrooms where all students are engaged in meaningful mathematics, from special education day classes to inclusive general education classrooms, from grades K-8.  Integrates research on mathematical learning including critical math content such as developing number sense and place value, fluency with math facts and operations, and understanding fractions and algebraic thinking. Explores critical issues such as writing IEP goals in mathThis book is designed for all math educators, both those trained as general education teachers and those trained as special education teachers. The UDL Math approach is adapted to work for all learners because everyone varies in how they perceive the world and in how they approach mathematical problem solving. When we rethink mathematics to include multiple ways of being a math learner, we make math accessible and engaging for a wider group of learners.

  • af Shana Frost
    187,95 kr.

    With one hand on the slippery torch, Aileen steeled herself. A moment later, she pulled the rough wooden door open. 'Hell-' Her words died in her mouth and what came out was a terrifying scream. Who is the most criminal of them all?Aileen Mackinnon is still reeling from the murders that gripped her inn few months ago. But when a light flickers in the middle of nowhere, she sets out to help the lost people. When she finds a dangling corpse instead, Aileen is horrified. What was the former innkeeper doing at that cottage?The police rule the death a suicide, but DI Callan Cameron has some unanswered questions.As Aileen and Callan dip their toes into the inky darkness of vicious streets, they step into a world of greed, deceit and murder.When uncovering every answer is like taunting death, can they figure out whodunnit?If books by Jullian Scott, Paul Austin Ardoin, Agatha Christie, JD Robb, DK Hood and Fiona Grace keep you up all night, When Eyes Don't Lie is the perfect puzzling mystery for you!

  • af Shana Frost
    187,95 kr.

    The dead man on her doorstep: a premonition or an angel?A car burns just around the bend from Dachaigh. Is it a plot to destroy the inn or exterminate every trace of the body within? For Detective Inspector Callan Cameron, it's a brilliant example of a murder with the victim as hidden in the shadows as the suspects. Amateur sleuth Aileen Mackinnon vows to crack this case. Was the man a fraudster or a damaged soul looking for salvation?Smoke and mirrors lead them down a path to jail, fraud and fatal car crashes.Is this the end of Aileen and Callan or a promise of something new? If books by Paul Austin Ardoin, Janet Evanovich and Jullian Scott keep you up all night, When Old Fires Ignite is the perfect puzzling mystery for you!

  • af Shana Frost
    187,95 kr.

    Cold tingles zinged through Callan. The rain, coupled with the breeze, had nothing to do with it.This couldn't be.'That's... that's not him, Dr Brown.'Two murders, forty years apart. Are they connected?Andrew Mackay is found sitting beside a corpse with a bloody stick in hand. Across town, the dig to unearth a body from the bog leads to the discovery of another missing person.Amateur sleuth Aileen Mackinnon believes in Andrew's innocence. She's determined to catch the real killer, even as her own life self-destructs.Searching for his best friend's body is turning out to be a mammoth task Detective Inspector Callan Cameron didn't expect, professionally or emotionally. Now investigating another murder and worrying about his girlfriend's safety, Callan is swamped.When every move is like a step away from the truth, the only way forward is to collaborate. Who can they trust? Who is lying? And who kills when the red mist descends?

  • af Shana Frost
    187,95 kr.

    Her eyes widened into saucers, eyebrows piling high on her forehead. Pointing a shivering finger at Callan, she thrashed out her legs and wriggled. 'Him! It's him! He attacked me!'A cold case threatens to shatter Callan's career.Blaine Macgregor vanished on a summer's night fifteen years ago. Now, DI Callan Cameron is investigating his case one last time. But for Callan it means unearthing a bygone summer he'd rather forget.Amateur sleuth Aileen Mackinnon overhears a guest's puzzling conversation and can't stop asking questions. Is she being duped again? With Callan refusing to open up about his case, Aileen needs a distraction. What better than a case of her own?As Aileen and Callan balance on a thin rope of betrayal and trust, one question haunts them: Is Blaine still alive?If books by Paul Austin Ardoin, Janet Evanovich and Jullian Scott keep you up all night, When Birds Fall Silent is the perfect puzzling mystery for you!

  • af John Knight, Yamni Nigam & Jayne Cutter
    970,95 kr.

    Covering all the key aspects of anatomy and physiology that nursing students need to know, this book condenses vast amounts of scientific information into short, concise, and easily accessible chapters. From an overview of cells, blood, and the major organ systems, through to the key developmental stages, genetics and ageing, this book introduces all the vital anatomy and physiology information that aspiring nurses will need to learn. Throughout the book, case studies link core principles of anatomy and physiology to realistic scenarios commonly encountered by nurses in clinical practice, helping students apply this knowledge to their everyday working life.Key features*; Mapped to the new NMC standards of proficiency for registered nurses (2018)*; Case studies, activities and other learning features help students translate the theory to practice*; Provides revision guidance and strategies for tackling exams and assessments

  • af Charlotte Mosey
    276,95 - 774,95 kr.

  • af Caroline Whiting
    980,95 kr.

    A text to support trainee primary school teachers to understand, identify, plan for and evidence progress in primary schools.

  • af Aaron Bradbury
    856,95 kr.

    This practical book supports Early Years students to understand and explore the need for and importance of Love and Nurture in early years practice.

  • af Melissa Owens
    894,95 kr.

    Mapped to the 2018 NMC Standards, this book equips TNAs with a solid grounding in evidence-based practice. As well as introducing the key concepts and principles, the book includes unique content on ethical decision making, addressing health inequalities and simulation learning, showing TNAs how evidence-based practice underpins all aspects of their profession.

  • af Jane A Medwell
    266,95 - 724,95 kr.

  • af Jane A Medwell
    266,95 - 724,95 kr.

  • af Tyrone C Howard
    320,95 kr.

    If not now, when?Anchored in the tenets of justice, repair, and belonging, Equity Now is a comprehensive guide for educators that emphasizes the urgent need for immediate action to dismantle systemic barriers in education. Aimed at K-12 professionals at all levels of the education system, the book urges us to move beyond individual efforts by applying an equity lens to our policies and practices.Through honest, sustained, and critical dialogues in "brave spaces," educators can address disparities and create equity-centered school communities. Equity Now proposes a solutions-oriented approach to fostering welcoming, affirming, responsive, and rigorous learning environments. Author Tyrone C. Howard, one of the leading authorities on issues related to racial inequality in our schools, provides An equity framework grounded in justice, repair, and belonging A clear vision of equity-focused leadership Essential practices, strategies, and resources for classroom teachers Suggestion for engaging parents, families and caregivers in schools Recommendations for engaging data in an equity based way Reflection questions and additional resources at the close of each chapterThis book is a must-read for educators, administrators, and policymakers who are committed to creating conditions in which our children can reach their highest potential.

  • af Jacqueline Chang
    894,95 kr.

    Mapped to the 2018 NMC Standards, this book introduces TNAs to the legal, ethical and professional EDI principles they need to know to in order to provide excellent person-centred care to a diverse patient population. The book helps TNAs overcome any nervousness around big issues by encouraging self-reflection.

  • af Douglas Fisher
    409,95 kr.

    Unlock the secrets to student achievement with purposeful learning and clear expectationsOn a clear day, you can learn forever- that's the adapted lyric you'll be happily humming once you've covered this playbook, because you will have mastered using learning intentions and success criteria, the twin engines of Teacher Clarity. This template-filled guide shows you how to own it, do it, and live it-and your students will be more successful as a result.In this fully revised edition, this succinct, smart, and swift book's nine learning modules take you systematically through a process that begins and ends with standards. With abundant and all new examples that span grade levels, planning templates for every step, key professional learning questions, new videos, revised success criteria and relevance sections, and the latest research, you have the most practical and up-to-date planner for designing and delivering highly effective instruction: Identifying Concepts and Skills Sequencing Learning Progressions Elaborating Learning Intentions Crafting Success Criteria Modifying Learning Intentions to Include Language Expectations Determining the Relevance of the Learning Designing Assessment Opportunities Creating Meaningful Learning Experiences Establishing Mastery of StandardsDesigned for PLCs or independent teacher use, The Teacher Clarity Playbook helps practitioners align lessons, objectives, and outcomes of learning seamlessly, so that the classroom hours flow productively for everyone. For any teacher striving to be more organized and have stronger relationships with students, this is the book that shows you how.

  • af Nicole V Law
    310,95 kr.

    The essentials for creating a supportive and inclusive space for allLearning is hard work and the latest education research shows that a sense of psychological safety is a must if we want students to successfully progress along their education journey.In Mindframes for Belonging, Identities, and Equity, yoüll discover 10 unique mindframes backed by extensive education research and real-life scenarios. Through self-reflection and powerful vignettes, yoüll learn how to apply these core principles in your daily life to foster a more inclusive and understanding learning environment. Inside, the authors explore the five critical themes behind these mindframes, including Impact and Efficiency Feedback and Assessment Challenging Growth Learning Culture and Relationships Ownership and AccountabilityHarnessing the power of these mindframes is not just about improving education--it¿s about fostering an environment where every student feels valued, safe, and able to learn without fear.

  • af Jarred Amato
    405,95 kr.

    Read widely and read often - create a classroom environment where independent reading thrivesIndependent reading is more than just "drop everything and read" - it is a gateway to writing, critical thinking, discussion, and deeper learning. Author Jarred Amato, an accomplished middle and high school English teacher and founder of Project LIT Community, believes in the power of independent reading not only to turn around the reading attitudes of students but also to help them achieve huge gains in all areas of literacy, learning, and civic engagement.Many teachers have pushed aside independent reading in the time crunch to teach all the content and skills in the curriculum - or because of pressure to stay true to a traditional literary canon. Instead of looking at it as either/or, Just Read It shows teachers how to make independent reading "yes, and." Dr. Amato's Read and WRAP (write, reflect, analyze, participate) framework helps teachers cultivate meaningful learning experiences with daily dedication of independent reading time, followed by writing, reflection, conversation, and community-building lessons and activities.With thoughtful, student-centered structures and strategies to sustain independent reading success, this book Provides detailed insights on transforming the principles of access, choice, time, and community into actions Shows how to support student interests and varied reading levels Offers ready-to-go activities to initiate Read and WRAP routines at the start of the school year, keep momentum going, and finish the year strong to ensure continued literacy growth Demonstrates how to leverage student feedback to fine-tune the Read and WRAP routines Discusses various options for incorporating independent and whole-class novels into the curriculum Offers a game plan to "level up" IR, including how to launch and lead a Project LIT chapterWe live in a time when choosing what we read is critically important, and this book offers all the tools teachers need to guide students along the path to true literacy. Just Read It is perfect for anyone who believes in the power of books to change students' lives and nurture a life-long love for reading.

  • af M Donald Hancock
    1.297,95 kr.

    Politics in Europe introduces students to the power of the EU and seven political systems-the UK, France, Germany, Italy, Sweden, Russia, and Poland-while addressing key social and political issues including globalization, terrorism, immigration, gender, and religion. Packed with robust country descriptions from regional specialists, the Eighth Edition encourages critical thinking and meaningful cross-national comparisons.

  • af Janet Walker
    276,95 - 1.113,95 kr.

  • af Prospera Tedam
    256,95 - 980,95 kr.

  • af Karen Mesmer
    314,95 kr.

    Your guide to grow and flourish as a science teacher!The past two decades have seen a paradigm shift in science education, thanks in large part to the Next Generation Science Standards (NGSS), which advocate a move away from procedural lab investigations and direct instruction and toward increased emphasis on reasoning, sensemaking, phenomena exploration, problem solving, and collaboration.  Under this new paradigm, students are learning real science as scientists practice it, so that more and more students are actively investigating questions and pursuing solutions of their own making. As part of the Five to Thrive series for early-career educators, this comprehensive guide provides those who are new to teaching science, as well as seasoned teachers looking to enhance their practice, the fundamentals to develop best teaching practices that reflect their students' experiences and requirements.Written by experienced science educators, Answers to Your Biggest Questions About Teaching Secondary Science provides practical guidance on successful strategies and techniques for teaching science in a way that gives every student the opportunity to learn, grow, and achieve at high levels, while providing opportunities to develop their agency and authority in the classroom, ultimately resulting  in a positive science identity.The book is  organized around five overarching questions and answers that will help you most thrive in your secondary science classroom: How do I build a positive science community? How do I structure, organize, and manage my science class? How do I engage my students in science? How do I help my students talk about science? How do I know what my students know and how can I use that information to plan and move them forward?The book concludes with a sixth question-Where do I go from here?-that provides guidance for growing your practice over time, including discussions on self-care, advocating for students, and an extensive discussion on growing your professional network.Woven throughout, yoüll find helpful sidebar notes on fostering identity and agency; access and equity; teaching in different settings; and invaluable resources for deeper learning.Strive to become the best science educator you can be; your students are counting on it!

  • - Multiple Perspectives
    af Dawn Braithwaite
    989,95 kr.

    To date, scholars from disciplines other than communication have dominated the study of family communication, and theory has never been positioned as the centerpiece of a book dealing with this subject matter. Engaging Theories in Family Communication covers uncharted territory in its field, as it is the first book on the market to deal exclusively with family communication theory. Its editors (Dawn O. Braithwaite and Leslie A. Baxter) and contributors (including Valerie Manusov, Tamara Golish, Fran Dickson, Julia Wood, Kory Floyd, Sandra Petronio, Beth LePoire, Kathleen Galvin, Mary Ann Fitzpatrick, and Anita Vangelisti) compose a veritable Who's Who in the family communication field. As a core text or a companion text to other topically-based family communication texts, Engaging Theories in Family Communication is written at the level that advanced undergraduate and graduate students can understand, and it will be a valuable resource for scholars, and have applicability and interest coming from family studies, sociology, and psychology as well. Key Features:There is no other book on the market that focuses specifically on family communication theories. Twenty theories, both classical and cutting-edge, each covered in a separate chapter in the volume, each dealing with: (1) purpose of the theory, (2) major features as relevant to the understanding of family communication, (3) how the chapter fits into the section in which the editors have placed it (theories in family communication, theories of communication, theories of family communication), (4) how this theory has been used to understand communication in the family and how this theory could be used to understand communication in the family, (5) strengths and limitations of the theory to shed light on family communication, and (6) research directions for future researchers using this theory The editors (Braithwaite and Baxter) and contributors represent a virtual "Who's Who" of leading scholars in the field of family communication

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