Bøger udgivet af Springer Verlag, Singapore

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

This book reviews dominant crisis communication theories, which according to many scholars are either too narrow or broad for practical application to all types of reputational crises. Freeman, as the progenitor of modern stakeholder theory, has spent much time since the original publication trying to remove the primary focus from companies to that of achieving broader positive outcomes for organisations, populations, and the operating environment. This book embraces the ethos of Freeman¿s revisions and applies it to crisis communication through placing the reputational crisis at the centre of a stakeholder map, where other literature places the company at the centre of the stakeholder map. This leaves the company experiencing the crisis situated with all other crisis stakeholders to develop solutions to the source of conflict, and as a result, the reputational crisis.Removing the corporation from the centre allows for other stakeholders such as interest groups, politicians, media, and afflicted stakeholders, to legitimately work towards solving the crisis. This book uses a typology of apologia and builds upon it to create a means that allows corporate managers to genuinely apologise to crisis victims, without necessarily exposing the corporation to financial liability claims. The apologia construct developed herein is equally useful to CEO¿s as it is in a domestic situation.Consistent throughout this book is the philosophy that all reputational crises can be either solved, or significantly reduced in terms of impact. Examples used throughout relate to reader¿s personal lives as well as structured powerful organisations.

This book highlights the main features of shipbuilding management which lead to successful completion of shipbuilding projects. Building a ship is a complex project, so the principles of project management are described, first in general terms and then with specific reference to their application in shipbuilding.

This book provides knowledge of the basic theory, spectral analysis methods, chemometrics, instrumentation, and applications of near-infrared (NIR) spectroscopy-not as a handbook but rather as a sourcebook of NIR spectroscopy.

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

This book provides a comprehensive account of the current status of molecular hydrogen medicine, a young field that emerged with the discovery that inhalation of hydrogen gas leads to the elimination of harmful reactive oxygen species in rats.

This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights.

This book describes the concept, characteristics, methodology, design, management, business, recent advances and future technologies of plant factories with artificial lighting (PFAL) and indoor vertical farms.The third wave of PFAL business started in around 2010 in Japan and Taiwan, and in USA and Europe it began in about 2013 after the rapid advances in LED technology. The book discusses the basic and advanced developments in recent PFALs and future smart PFALs that emerged in 2016.There is an emerging interest around the globe in smart PFAL R&D and business, which are expected to play an important role in urban agriculture in the coming decades. It is also expected that they will contribute to solving the trilemma of food, environment and natural resources with increasing urban populations and decreasing agricultural populations and arable land area.Current obstacles to successful PFAL R&D and business are: 1) no well-accepted concepts and methodology for PFAL design and management, 2) lack of understanding of the environmental effects on plant growth and development and hydroponics among engineers; 3) lack of understanding of the technical and engineering aspects of PFAL among horticulturists; 4) lack of knowledge of the technical challenges and opportunities in future PFAL businesses among business professionals, policy makers, and investors and 5) lack of a suitable textbook on the recent advances in PFAL technologies and business for graduate students and young researchers. This book covers all the aspects of successful smart PFAL R & D and business. 

Comprehensively discussing all aspects of drilling technologies, and providing abundant figures, illustrations and tables, examples and exercises to facilitate the learning process, it is a valuable resource for students, scholars and engineers in the field of petroleum engineering.

This open access book presents multidisciplinary research on the cultural history, ethnic connectivity, and oceanic transportation of the ancient Indigenous Bai Yue ( ) in the prehistoric maritime region of southeast China and southeast Asia.

Today, the development of robots is making steady advances. In particular, the Robot Operating System (ROS) offers a unified platform that greatly facilitates the development of robots and has become a new hotspot for learning and application in the field of robotics research.This book introduces readers to the key technologies and development methods for ROS-based intelligent robots. Covering both the development history of robots and various aspects of programming robots, it offers effective support for beginners.The book is divided into three parts, the first of which introduces the basics of robots, including their definition, development, composition, and key technologies. In turn, the second part covers the hardware and software components and the implementation of functions such as vision, speech, grasping, and autonomous navigation. These functions need to work together to provide user-friendlier and more intelligent service. The third part shows how to develop robots with different functions in different application scenarios.Combining theoretical and practical aspects, with a strong focus on application, this work can be used as a reference book for robotics-related courses. Moreover, it will benefit all readers who are interested in intelligent robot development, sharing essential insights into developing service robots based on ROS.

This is a popular science book surrounding astronauts¿ life on the space station. The book not only highlights the weightlessness experience of astronauts and the extraordinary phenomena they witness, but also illustrates the physics behind these events, which opens a new window for readers to explore the outer space. This book is especially fun for those who are curious about the life details of astronauts on the space station. The book is based on real events, and features images and cartoons that vividly depict unusual scenes between the outer space and the earth. Physical principles become easier to understand with these visual aids. During the reading, readers can immerse themselves in the enjoyable adventure of space travel and the strange feeling of weightlessness while having their doubts of every oddity solved. The book elaborates on the interesting contrast between the space and the earth, and provides readers with a stunning new perspective with easily comprehensible language and examples.

This textbook offers advanced content on computer vision (basic content can be found in its prerequisite textbook, ¿2D Computer Vision: Principles, Algorithms and Applications¿), including the basic principles, typical methods and practical techniques. It is intended for graduate courses on related topics, e.g. Computer Vision, 3-D Computer Vision, Graphics, Artificial Intelligence, etc. The book is mainly based on my lecture notes for several undergraduate and graduate classes I have offered over the past several years, while a number of topics stem from my research publications co-authored with my students. This book takes into account the needs of learners with various professional backgrounds, as well as those of self-learners. Furthermore, it can be used as a reference guide for practitioners and professionals in related fields. To aid in comprehension, the book includes a wealth of self-test questions (with hints and answers). On the one hand, these questions help teachers to carry out online teaching and interact with students during lectures; on the other, self-learners can use them to assess whether they have grasped the key content.

This book provides insights into deep learning techniques that impact the implementation strategies toward achieving the Sustainable Development Goals (SDGs) laid down by the United Nations for its 2030 agenda, elaborating on the promises, limits, and the new challenges. It also covers the challenges, hurdles, and opportunities in various applications of deep learning for the SDGs. A comprehensive survey on the major applications and research, based on deep learning techniques focused on SDGs through speech and image processing, IoT, security, AR-VR, formal methods, and blockchain, is a feature of this book. In particular, there is a need to extend research into deep learning and its broader application to many sectors and to assess its impact on achieving the SDGs. The chapters in this book help in finding the use of deep learning across all sections of SDGs. The rapid development of deep learning needs to be supported by the organizational insight and oversight necessary for AI-based technologies in general; hence, this book presents and discusses the implications of how deep learning enables the delivery agenda for sustainable development.

In 2021, the University Grants Committee of Hong Kong, the funding body for higher education in Hong Kong, initiated a scheme and associated grant fund with the aim of enhancing the use of technology for teaching in higher education institutions in Hong Kong. In the Faculty of Social Sciences, Hong Kong Baptist University, the funding was used to support colleagues in various disciplines to develop teaching and learning projects that capitalized on technology to improve the educational experiences of students. In this book, seven project teams from five disciplines, Education, Geography, History, Social Work, and Sociology, share their technological innovations. Each chapter presents the design, implementation, challenges, benefits, and impact on student learning and experiences of each innovative project. Lecturers, professors and curriculum designers engaged in teaching and learning will find this book an invaluable resource as it provides ways to integrate technology into their teaching practices. Scholars of teaching and learning (SoTL) will also find the book a useful reference for up-to-date technological and pedagogical practices in the social science disciplines.

This book introduces basic concepts, principle, and methods of medical statistics systematically and practically, especially in the statistical design of the experiment in terms of the specific problems, adequate use of statistical methods based on actual data and the reasonable explanation for statistical results.This textbook combines statistical methods with the common application of SPSS software, which is flexible, convenient, and user-friendly; thus, students can focus on the deep understanding of statistics.The authors emphasize the application and generalization of statistical methods, and combine these methods with the modern statistical theory, such as sequential contingency table and multivariate statistical modelling, etc.

This book provides a comprehensive and systematic introduction to the principal machine learning methods, covering both supervised and unsupervised learning methods. It discusses essential methods of classification and regression in supervised learning, such as decision trees, perceptrons, support vector machines, maximum entropy models, logistic regression models and multiclass classification, as well as methods applied in supervised learning, like the hidden Markov model and conditional random fields. In the context of unsupervised learning, it examines clustering and other problems as well as methods such as singular value decomposition, principal component analysis and latent semantic analysis. As a fundamental book on machine learning, it addresses the needs of researchers and students who apply machine learning as an important tool in their research, especially those in fields such as information retrieval, natural language processing and text data mining. In order to understand the concepts and methods discussed, readers are expected to have an elementary knowledge of advanced mathematics, linear algebra and probability statistics. The detailed explanations of basic principles, underlying concepts and algorithms enable readers to grasp basic techniques, while the rigorous mathematical derivations and specific examples included offer valuable insights into machine learning.

This book mainly focuses on environmental and resource law under Chinese law, involving secondary disciplines such as international law, civil law, administrative law and criminal law, as well as issues related to other first-class disciplines such as environmental science and ecology. The contents include general theory of environmental law (basic theory), prevention and control of environmental pollution, natural resources protection law and international environmental law. It basically covers all fields of China's environmental law and is a handy reference for those seeking to understand it.

This textbook is for those who want to learn linear algebra from the basics. After a brief mathematical introduction, it provides the standard curriculum of linear algebra based on an abstract linear space. It covers, among other aspects: linear mappings and their matrix representations, basis, and dimension; matrix invariants, inner products, and norms; eigenvalues and eigenvectors; and Jordan normal forms. Detailed and self-contained proofs as well as descriptions are given for all theorems, formulas, and algorithms.A unified overview of linear structures is presented by developing linear algebra from the perspective of functional analysis. Advanced topics such as function space are taken up, along with Fourier analysis, the Perron-Frobenius theorem, linear differential equations, the state transition matrix and the generalized inverse matrix, singular value decomposition, tensor products, and linear regression models. These all provide a bridge to more specialized theories based on linear algebra in mathematics, physics, engineering, economics, and social sciences.Python is used throughout the book to explain linear algebra. Learning with Python interactively, readers will naturally become accustomed to Python coding. By using Python's libraries NumPy, Matplotlib, VPython, and SymPy, readers can easily perform large-scale matrix calculations, visualization of calculation results, and symbolic computations. All the codes in this book can be executed on both Windows and macOS and also on Raspberry Pi.

This textbook provides essential and fundamental information to modern forensics investigations. It discusses criminalistics and crime scene aspects, including investigation, management, collecting and packaging various types of physical evidence, forwarding, and chain of custody. It presents fundamental principles, ethics, challenges and criticism of forensic sciences and reviews the crime typologies, the correlates of crime, criminology, penology, and victimology. It provides a viewpoint on legal aspects, including types of evidence, the procedure in the court and scrutiny of the evidence and experts. The book summarizes forensic serological evidences such as blood, semen, saliva, milk-tears, sweat, vaginal fluids, urine, and sweat. It also provides an overview of forensic examination of different types of evidence and also includes comprehensive detailing of forensic ballistics including firearm classification, bullet comparison and matching. Further, it explores the examinations of drugs, chemicals, explosives, and petroleum products. It focuses on the various aspects of forensic toxicology, including the study of various poisons/toxins, associated signs and symptoms, a fatal dose /fatal period of poisons. The book also emphasizes digital and cyber forensics, including classification, data recovery tools, encryption and decryption methods, image, and video forensics.It is a useful resource for graduate and post-graduate students in the field of Forensic Science.

The Artefacts of Digital Mental Health focuses on smartphone apps, wearables devices, and ingestible sensors, which are at the centre of research, development, and investment in mental health and digitalisation. The book aims to examine digital mental health through three artefacts that are defined by their ubiquity, everydayness, popularity, innovation and hype, and emergent qualities. It engages with theoretical approaches to technology, mental health, and wellbeing informed by Science and Technology Studies, sociological studies of health and mental health, and sociomaterialism. The book brings together different theories of mental health, subjectivity, the body, care, and digitalisation alongside biodigital artefacts as exemplars of transformations in digital mental health.