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New ideas, products and services can be a tremendous business opportunity. Or they can be a yawning black hole into which your organisation can pour money, manpower and resources with only limited (realistic) hope of return. Pretotyping combines a new mindset and a set of practical tools that help you fail often and fail fast when developing new business ideas – but in accordance with a carefully designed plan that’ll help roll back risk, reduce development costs, speed up innovation processes and boost success rates. Developed at Google and now taught at Stanford University, pretotyping is a supremely effective market-validation tool that helps you radically recalibrate all kinds of bring-to-market equations, as well as revitalising your organisation’s ability to respond quickly to changing commercial circumstances.Vis mere
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