Generation Z - Luna Ludwig - Bog

Generation Z is the demographic group born in the year 2000. Depending on which definition is used, this generation includes people between the ages of 6 and 23. Gen Z is the successor generation to the Millennials and is often referred to as Post-Millennials, iGen or Centennials. Gen Z is the first generation to grow up in an increasingly digital world. She has never experienced a world without smart phones, social media or the internet. This has greatly influenced their lifestyle, mindset and interactions. They are a generation that is technologically savvy and online savvy. They are also known for their ability to quickly find and process information, as well as their ability to be creative and quickly adapt to new technologies.