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Going Global on a Shoestring - Hans Peter Bech - E-bog

- Global Expansion in the Software Industry on a Small Budget

af Hans Peter Bech
Going Global on a Shoestring af Hans Peter Bech
Bag om Going Global on a Shoestring

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual field work with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the foundation for global growth. Getting that foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other. The book is based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case stories from the industry and the author’s personal experience with growing companies from incubation to global market leadership. It provides a practical approach to international expansion, when you cannot afford making big mistakes.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788793116290
  • Udgivet:
  • 1. September 2020
  • Straks på e-mail.

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Hans Peter Bech

Hans Peter Bech (f. 1951), der er cand.polit. fra 1977 og var fuldmægtig i Arbejdsministeriet frem til 1980, udgav sin første bog i 2012. I de mellemliggende 32 år samlede han erfaring med international forretningsudvikling i IT-industrien, der i samme tidsrum undergik voldsomme omvæltninger. Det er på den platform af personlig og praktisk læring, at Hans Peter skriver sine bøger. I 2013 kom Management Consulting Essentials, i 2015 bestselleren Building Successful Partner Channels og i 2017 den store danske forretningsbiografi Fra Damgaard til Microsoft, der i 2018 også kom på engelsk med titlen 5,460 Miles from Silicon Valley - The In-depth Case Study of What Became Microsoft’s First Billion Dollar Acquisition Outside the USA.Bøgerne er skrevet i et let forståeligt sprog og har til formål at viderebringe erfaringer og gode råd om afsætnings- og ledelsesmæssige udfordringer i et erhvervsliv, der nyder ubegrænsede muligheder i et stadig mere globalt marked, men også presses..

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Beskrivelse af Going Global on a Shoestring

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual field work with winning the first customers abroad.

It is a book about how to get the first customers outside your domestic market. We could call it establishing the foundation for global growth. Getting that foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.

The book is based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case stories from the industry and the author’s personal experience with growing companies from incubation to global market leadership. It provides a practical approach to international expansion, when you cannot afford making big mistakes.

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