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Hacking Marketing - Scott Brinker - Bog

- Agile Practices to Make Marketing Smarter, Faster, and More Innovative

af Scott Brinker
Hacking Marketing af Scott Brinker
Bag om Hacking Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119183174
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 1. April 2016
  • Størrelse:
  • 164x236x25 mm.
  • Vægt:
  • 498 g.
Leveringstid: 8-11 hverdage
Forventet levering: 15. Oktober 2024

Bag om Scott Brinker

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Beskrivelse af Hacking Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

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