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Handbook of Market Segmentation - Art (Nova Southeastern University Weinstein - Bog

- Strategic Targeting for Business and Technology Firms, Third Edition

af Art (Nova Southeastern University Weinstein
Handbook of Market Segmentation af Art (Nova Southeastern University Weinstein
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This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789021571
  • Indbinding:
  • Paperback
  • Sideantal:
  • 260
  • Udgivet:
  • 20. April 2004
  • Størrelse:
  • 154x215x14 mm.
  • Vægt:
  • 366 g.
  • 2-4 uger.
  • 23. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.

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