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676,95 kr.

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In today¿s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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Sprog:
Engelsk

ISBN:
9780415542814

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
268

Udgivet:
23. februar 2012

Størrelse:
164x226x16 mm.

Vægt:
420 g.

Leveringstid: 2-3 uger.
Forventet levering: 22. november 2024

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Beskrivelse af Handbook of Tourist Behavior

In today¿s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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