Name: Healthcare Relationship Marketing
Price: 1649.95 DKK
Availability: InStock
Author: Ira J. Haimowitz
ISBN: 9780566092176

Healthcare Relationship Marketing af Ira J. Haimowitz

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Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.

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Sprog:
Engelsk

ISBN:
9780566092176

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
260

Udgivet:
28. marts 2011

Størrelse:
178x242x23 mm.

Vægt:
728 g.

Leveringstid: 2-4 uger.
Forventet levering: 21. december 2024

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Forlænget returret til d. 31. januar 2025

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Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.

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