Vi bøger
Levering: 1 - 2 hverdage

Hooked - Nir Eyal - Bog

- How to Build Habit-Forming Products

Bag om Hooked

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780241184837
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 6. November 2014
  • Størrelse:
  • 139x205x24 mm.
  • Vægt:
  • 326 g.
  • 4-8 hverdage.
  • 13. December 2022
På lager

Online pris

Fordelspris

Beskrivelse af Hooked

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

Forlagets beskrivelse af Hooked

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

Brugerbedømmelser af Hooked



Find lignende bøger
Bogen Hooked findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.