How Applying Behavioral Economic Method To - John Lok - Bog

It divides part one and part two In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision.

In part two, I shall indicate Disney entertainment theme park and university education industry and airline travel industry and underground train transportation tool and environmental protection product five industries to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily.