Hybrid Selling - Fred Copestake - Bog

ARE YOU READY FOR THE NEXT EVOLUTION OF SALES?
Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further their careers.
Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success.
Read this book to understand:The essentials of selling as a foundation for winning business
The virtual selling techniques and innovative tools that can give you an edge
How to manage sales opportunities based on delivering outcomes
Why salespeople must embrace the skill of leading customers
What value really is and how to create it with - and for - customers
The key elements needed to expand meaningful business relationships