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Implementing CRM - David (University of Warwick) Finnegan - Bog

- From Technology to Knowledge

af David (University of Warwick) Finnegan

indgår i John Wiley Series in Information Systems serien

Implementing CRM af David (University of Warwick) Finnegan
Bag om Implementing CRM

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470065266
  • Indbinding:
  • Hardback
  • Sideantal:
  • 342
  • Udgivet:
  • 23. marts 2007
  • Størrelse:
  • 151x234x24 mm.
  • Vægt:
  • 624 g.
  • Ukendt - mangler pt..

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Implementing CRM

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

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