Infinite Value - Mark Davies - Bog

Infinite Value argues that a value-based approach is the best way forward in order for a business to thrive and grow in the modern economy - ie, when a salesperson uses value selling techniques to identify the needs of the customer and highlight how those needs are met by the product being sold, the customer becomes more invested in acquiring that product.Although a value-based business strategy provides stronger competitive advantage and long-term profits for both the supplier and the customer, few organizations manage to work in this way for sustained periods. This book offers a seven-pillar model to help organizations understand and implement the concepts of value-based selling, including reviews of:- customer strategy- value propositions- strategic customers- value pricing.For any organization, regardless of size, Infinite Value offers a unique perspective on proactive selling techniques and effective practices in client relationship management.