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Hardback
16. december 2024
1.405,95 kr.

Bag om Influencer Marketing

This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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Sprog:
Engelsk

ISBN:
9781032907185

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
256

Udgivet:
16. december 2024

Størrelse:
174x246x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 16. december 2024

Forlænget returret til d. 31. januar 2025

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This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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