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This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

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Sprog:
Engelsk

ISBN:
9783030081386

Forlag:
Springer Nature Switzerland AG

Indbinding:
Paperback

Sideantal:
296

Udgivet:
26. Januar 2019

Udgave:
12018

Størrelse:
210x148x17 mm.

Vægt:
420 g.

Leveringstid: 2-3 uger.
Forventet levering: 16. Oktober 2024

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This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

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