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International Marketing - Michael (Georgetown University) Czinkota - Bog

Bag om International Marketing

Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781408009239
  • Indbinding:
  • Paperback
  • Sideantal:
  • 752
  • Udgivet:
  • 25. februar 2011
  • Udgave:
  • Størrelse:
  • 219x276x19 mm.
  • Vægt:
  • 1236 g.
  • 2-4 uger.
  • 28. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af International Marketing

Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.

Brugerbedømmelser af International Marketing



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