Name: Interpreting Consumer Choice
Price: 608.95 DKK
Availability: InStock
Author: Gordon (Cardiff University Foxall
ISBN: 9780415717533

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This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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Sprog:
Engelsk

ISBN:
9780415717533

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
200

Udgivet:
9. Juli 2013

Størrelse:
152x229x0 mm.

Vægt:
340 g.

Leveringstid: 2-4 uger.
Forventet levering: 22. Oktober 2024

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This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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