Name: Lifestyle Market Segmentation
Price: 1021.95 DKK
Availability: InStock
Author: Ronald D. Michman
ISBN: 9780275931599

Lifestyle Market Segmentation af Ronald D. Michman

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Hardback
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1.021,95 kr.

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With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

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Sprog:
Engelsk

ISBN:
9780275931599

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Hardback

Sideantal:
232

Udgivet:
30. april 1991

Størrelse:
163x234x31 mm.

Vægt:
524 g.

Leveringstid: 2-3 uger.
Forventet levering: 22. november 2024

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With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

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