Name: Loyalty Schemes in Retailing
Price: 650.95 DKK
Availability: InStock
Author: Nicolas Hoffmann
ISBN: 9783631638804

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650,95 kr.

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To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.

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Sprog:
Engelsk

ISBN:
9783631638804

Forlag:
Peter Lang AG

Indbinding:
Paperback

Sideantal:
291

Udgivet:
25. november 2013

Udgave:

Størrelse:
210x150x16 mm.

Vægt:
388 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.

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