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Market Entropy - Rajagopal - Bog

- How to Manage Chaos and Uncertainty for Improving Organizational Performance

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Discusses contextual market entropy caused because of swift changes in innovation and technology. The book delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets, and analyses the emerging theory of chaos, fragmentation of markets, and agile business models.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781951527884
  • Indbinding:
  • Paperback
  • Sideantal:
  • 184
  • Udgivet:
  • 30. april 2020
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Market Entropy

Discusses contextual market entropy caused because of swift changes in innovation and technology. The book delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets, and analyses the emerging theory of chaos, fragmentation of markets, and agile business models.

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