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Hardback
8-11 hverdage
815,95 kr.

Bag om Market Entry in China

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

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Sprog:
Engelsk

ISBN:
9783319291383

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
231

Udgivet:
14. maj 2016

Udgave:
12016

Størrelse:
168x243x19 mm.

Vægt:
516 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Beskrivelse af Market Entry in China

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

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