Name: Market Research
Price: 1317.95 DKK
Availability: OutOfStock
Author: Erik Mooi
ISBN: 9789811052170

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The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

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Sprog:
Engelsk

ISBN:
9789811052170

Forlag:
Springer Verlag, Singapore

Indbinding:
Hardback

Sideantal:
416

Udgivet:
13. november 2017

Udgave:
12018

Størrelse:
241x161x26 mm.

Vægt:
868 g.

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The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

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Bogen Market Research findes i følgende kategorier:

Business og læring > Marketing
Business og læring > Ledelse & strategi

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