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Marketing and Social Construction - Chris Hackley - Bog

- Exploring the Rhetorics of Managed Consumption

Bag om Marketing and Social Construction

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415208598
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 15. Marts 2001
  • Størrelse:
  • 156x234x16 mm.
  • Vægt:
  • 476 g.
  • 8-11 hverdage.
  • 15. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing and Social Construction

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

Brugerbedømmelser af Marketing and Social Construction



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