Name: Marketing in Travel and Tourism
Price: 2078.95 DKK
Availability: InStock
Author: Mike Morgan
ISBN: 9781138473560

Marketing in Travel and Tourism af Mike Morgan

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Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

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Sprog:
Engelsk

ISBN:
9781138473560

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
528

Udgivet:
25. august 2017

Udgave:
4

Størrelse:
278x204x34 mm.

Vægt:
1474 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

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