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Marketing Lessons from the Grateful Dead - David Meerman Scott - Bog

- What Every Business Can Learn from the Most Iconic Band in History

Bag om Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470900529
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 20. august 2010
  • Størrelse:
  • 136x187x18 mm.
  • Vægt:
  • 264 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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