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Marketing Research - Ray (University of Stirling) Kent - Bog

- Approaches, Methods and Applications in Europe

af Ray (University of Stirling) Kent
Marketing Research af Ray (University of Stirling) Kent
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Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781844803279
  • Indbinding:
  • Paperback
  • Sideantal:
  • 592
  • Udgivet:
  • 11. december 2006
  • Udgave:
  • Størrelse:
  • 219x275x29 mm.
  • Vægt:
  • 1522 g.
  • Ukendt - mangler pt..

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

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