Udvidet returret til d. 31. januar 2025

Marketing Research - Ray (University of Stirling) Kent - Bog

- Approaches, Methods and Applications in Europe

Bag om Marketing Research

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781844803279
  • Indbinding:
  • Paperback
  • Sideantal:
  • 592
  • Udgivet:
  • 11. december 2006
  • Udgave:
  • Størrelse:
  • 219x275x29 mm.
  • Vægt:
  • 1522 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing Research

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

Brugerbedømmelser af Marketing Research



Find lignende bøger
Bogen Marketing Research findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.