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Marketing, Rhetoric and Control - Christopher (Queen Mary Miles - Bog

- The Magical Foundations of Marketing Theory

Bag om Marketing, Rhetoric and Control

Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367734787
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 18. December 2020
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 312 g.
  • 2-4 uger.
  • 22. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing, Rhetoric and Control

Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

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