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Marketing Semiotics - Laura R. (Associate Professor of Advertising Oswald - Bog

- Signs, Strategies, and Brand Value

af Laura R. (Associate Professor of Advertising Oswald
Marketing Semiotics af Laura R. (Associate Professor of Advertising Oswald
Bag om Marketing Semiotics

The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780199566501
  • Indbinding:
  • Paperback
  • Sideantal:
  • 232
  • Udgivet:
  • 16. Februar 2012
  • Størrelse:
  • 154x229x12 mm.
  • Vægt:
  • 412 g.
  • 2-3 uger.
  • 17. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Laura R. (Associate Professor of Advertising Oswald

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Beskrivelse af Marketing Semiotics

The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

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