Mass Media and ICT for Agriculture Extension - Aprajita Srivastava - Bog

The 2030 Agenda for Sustainable Development (SDGs) sets a tough task for the international community to undertake national development plans to end poverty in ¿all its form from the planet¿. Farmers worldwide and specially in developing countries need to increase crop production to meet the present lack of food availability and further growing food demand for 9.8 billion world population by 2050. Farmers and end- consumers in developing countries are linked with a long value chain involving several stakeholders. This distance is increasing because of the poor agricultural marketing and profit seeking behavior of middle players involved in this chain. Inefficient agricultural production and marketing reflects poor dissemination of farm-technology in these countries. This Book describes the use of mass media and ICT in agriculture knowledge dissemination to the farmers in their own language to educate them for enhancing the food and livestock production and sell them profitably.