Name: Media Management
Price: 975.95 DKK
Availability: InStock
Author: Ann (University of Georgia Hollifield
ISBN: 9781138901025

Media Management af Ann (University of Georgia Hollifield

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Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today¿s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

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Sprog:
Engelsk

ISBN:
9781138901025

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
416

Udgivet:
22. August 2015

Udgave:
5

Størrelse:
153x232x26 mm.

Vægt:
616 g.

Leveringstid: 2-4 uger.
Forventet levering: 11. Maj 2024

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Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today¿s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

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