Udvidet returret til d. 31. januar 2025

Multinationals and Global Consumers - Bog

- Tension, Potential and Competition

Bag om Multinationals and Global Consumers

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137307286
  • Indbinding:
  • Hardback
  • Sideantal:
  • 263
  • Udgivet:
  • 14. november 2013
  • Størrelse:
  • 217x143x22 mm.
  • Vægt:
  • 462 g.
  • 8-11 hverdage.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Multinationals and Global Consumers

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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