Name: Neuromarketing in India
Price: 241.95 DKK
Availability: InStock
Author: Tanusree Dutta
ISBN: 9781032931258

Neuromarketing in India af Tanusree Dutta

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This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The

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Sprog:
Engelsk

ISBN:
9781032931258

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
86

Udgivet:
14. oktober 2024

Størrelse:
138x216x0 mm.

Vægt:
158 g.

Leveringstid: 2-4 uger.
Forventet levering: 21. december 2024

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Forlænget returret til d. 31. januar 2025

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This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The

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